How to Write Crazy Successful B2B Marketing Content

Sometimes it can seem like B2C marketers get to have all the fun. They’re the ones talking directly to consumers, telling gripping stories in their blog to tug at the heartstrings of their audience, or pushing out one hilarious Facebook post after the other. They’re the ones who can get away with being informal, lively, and entertaining. There’s just no way for straightforward, professional, serious B2B marketers to put that much fun in their marketing content – is there? Well…let’s talk about that. Here’s the thing to remember: Everyone, whether B2C or B2B, is writing content for human beings. The term “business-to-business” makes it sound like one impersonal entity is transmitting data and statistics to another impersonal entity, but in reality, behind every corporate façade there are…people. People who are experts at what they do, yes. People who are serious about the business they run, of course. But also, people who are just like you, just like us, and just like the consumers who enjoy the goofy Facebook posts. So why the huge difference between B2C and B2B marketing content, then? Why is it that B2C content tends to be more fun, while B2B can be on the boring side?…

read more