Ask Me Anything

  • shAMA: Ask Me Anything: How to Amplify Your Social Media Results

    In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social media, and why it’s so important to create great content. For a transcript, scroll on down. Hey Zen Nation, Shama here! Welcome to another episode of Ask Me Anything, where you ask your burning questions and I do my best to answer all of them. Our first question comes from Aragon on Facebook – nice name! “What can be other good online marketing options other than social media, like Facebook, Twitter, etc. or spamming someone’s email?” So Aragon, boy, do I have news for you. One: if you’re doing email marketing you never have to spam anyone. You know, the olden days of buying lists and doing that, those practices are really coming to an end fast. What you want to do, though, is build up a permission-based email list. And it all starts with a good value, or something you can give in exchange for an email address, right. Whether you’re offering a piece of content, a webinar, a reported podcast, a guide to something – you want to make sure it is a…

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  • shAMA: Ask Me Anything: How to Land Epic Guest Post Opportunities & Is Marketing a Deal Breaker?

    In this week’s shAMA: Ask Me Anything, Shama answers Ulyses’ question about how to land guest post opportunities, and talks about whether marketing can make the difference between two equally solid brands. The Coke versus Pepsi wars are real, people. As always, a transcript is below. Hey Zen Nation! Shama here, and we have another episode of “Ask me Anything,” where you guys ask questions and I do my best to answer. Our first question comes from Ulyses on YouTube and he asks, “How do you build relationships with editors or influencers of publications like the Huffington Post, Search Engine Journal etc…so that you can get introduced and start writing guest posts?” So here’s my answer.  The first thing you want to do is establish a base outside of these platforms. So that means whether you’re writing a blog, or on other sites – remember, these are really high-tier publications, so you want to work your way up. Focus on the things that you can do, build up your name, build up a base so when you do get that introduction you can have a much easier time guest posting. I’m a big fan of momentum and I always say, “success…

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  • shAMA: Ask Me Anything – How to Get Media Attention and Respond to Skeptics

    The next episode of shAMA: Ask Me Anything is here! In this episode, Shama talks about how to earn more media attention and respond to skeptics who think marketing is just hyping products that don’t deserve it. (Of course, it’s anything but that, as Shama explains around 1:50.) For a transcript, scroll on down. Stay up to date by following Shama TV on YouTube. New shAMA episodes release every other Thursday, and new Shama TV episodes release each Monday. Full transcript: Hi Zen Nation, Shama here. It’s time for Ask Me Anything, where I answer your questions. So let’s get started. The first question comes from Bob McIntosh on Facebook. He asked, “What advice would you give to someone who’s looking to get on TV, aka: get more media attention?” Well Bob, here’s what I have for you. My number one tip is make sure that it is a long game. You have to invest in building relationships with the media, with journalists. What does this mean? This means that when they call you at 5 p.m. and they say, “Hey Bob, we’ve got a story to fill for 6 p.m. and we don’t have anyone–can you do it?” you say…

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