3 Ways Aristotle Can Tweak Your Content And Beef Up Your Brand

Drama, olive oil, democracy – just a few of the things the ancient Greeks gave us. While they helped to lay the foundations of European civilization over 2,000 years ago, you probably think they haven’t got much to offer modern online marketing. And you’d be wrong. Ars Rhetorica The Greeks were the first to seriously and methodically study the art of rhetoric – the art of persuasion. Although to modern ears the word ‘rhetoric’ often means just empty expressions and verbal trickery, in reality it is the careful study of the methods and means of persuading an audience through language. In Greek democracy, decisions of policy at all levels required convincing the assembly of citizens that your idea was the best one. Just like in today’s world of online marketing, an ancient Greek needed to identify his audience, convey a message, and convince that audience that the message was given in their best interest. In other words, he needed to brand himself. Aristotle On Persuasion Aristotle was the first person ever to write on what we can think of as marketing strategy. He identified three ways that can be used to persuade an audience: ethos, logos, pathos. For our modern…

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