Google’s Latest Algorithm Change Infuriates Online Marketers

SEO: This week, Google’s head of webspam released a video to address a common question: how does Google separate the concept of popularity from that of authority? The answer is that the team is still working on new algorithms to accomplish that. An example given was, although porn sites may be more popular than government sites, government sites are almost always more authoritative. Google’s goal, therefore, is to focus on awarding higher rankings to sites that hold more authority on particular topics. Google recently confirmed that some GoogleBot useragent spiders are not properly passing verification protocol. GoogleBot, crawling over a certain IP range, was not returning the proper reverse DNS verification details. The response given was, “no such host is known.” Acknowledging that the problem is on their end, Google has temporarily stopped GoogleBot activity in the .249.70.0/24 IP range and will fix the issue before continuing to crawl within that range. Technology: Amazon Fire (not to be confused with the Kindle Fire) launched this week, giving consumers yet another way to stream content from sources such as Netflix, Hulu, and Amazon itself, on their televisions. Priced at $99, Amazon’s set-top box supports 720p and 1080p resolutions and includes features…

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