analytics

  • Navigating Twitter’s New Analytics

    Earlier this year, Twitter unveiled its new analytics platform, promising to give users greater insight into their social media footprint than ever before. Although marketing companies have been using SEO optimization tools for many years to analyze and increase their clients’ visibility on search engines, it has taken many years for this technology to be adapted to the social networking phenomenon. Twitter’s new software combines the best of both worlds, so to speak, by giving users free access to the most personalized analytical software on social media so they can improve their visibility online. By merging aspects of existing SEO optimization programs with modern social networking platforms, Twitter has provided users with personalized, in-depth data about their influence on Twitter and beyond. All of the data collected by Twitter is compiled in one easily navigable dashboard, and all of it can be exported into a spreadsheet for further use. Below, we’ll explore how this information can be utilized to optimize users’ experience. 1. Tweets On the analytics dashboard, the data is divided into three tabs. The first tab collects information about the user’s Tweets, Twitter’s primary avenue of communication. Similar to their previous analytics platform, Twitter’s new software tracks a…

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  • 26 Tips for Using Web Analytics to Guide Your Online Marketing Strategy

    Having a strategy in place when diving into the world of online marketing is totally, completely, no-questions-asked, abso-tootley posi-lutely essential. Think about it. Without a specific plan to follow, or quantifiable goals to work towards, all the time that you put into blogging, posting on social media, and emailing prospects will be a waste. How can you approach the right people in the right way at the right time, unless you have a plan in place?  And how can you know if your efforts are succeeding, if you have no goals in mind? So, yeah, it’s obvious that you need an online marketing strategy. But naturally, the next question is: Where can I get me one of those? (Sorry – but we are based in Texas, you know…) Well, you could just make one up, based on what you think might work. Or, you could take a good hard look at your online marketing data up to this point, whether in Google Analytics or some other web analytics system, and base your strategy on what’s been proven to work for you and what still needs fine-tuning. The problem is that unless you’re a computer geek (and we mean that in…

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  • What’s The True Cost of SEO?

      Transcription of “What’s The True Cost of SEO?” Shama: Why is good SEO not cheaper? I mean really, why isn’t it that you can’t pay a few hundred bucks and have the web site top of the search engines and get traffic. What goes into that? Idan: It takes time and takes a lot of resources. When we are talking about content, when we are talking about a building a web site, when we are talking about bringing out links, when we are talking about branding your product, all these things take a very long time and you cannot achieve that with just $200 where you just pay this person. Shama: It is not one person. You have a team of six that you’ve got all these people who are doing all these things for you and so it’s not just one person. I mean you do this strategy obviously for our clients at Marketing Zen but you’ve got all these other people putting in the time and effort, but the cool thing is I think with SEO especially, the ROI is so transparent. I think even with social media you’ve to got to be able to look at…

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  • Facebook Rolls Out New, Improved Page Insights

    If you’re the administrator of a Facebook page, you may have noticed that your Insights and People Talking About This tabs have disappeared. If you haven’t noticed, go check. Are you back yet? Are your Insights gone? Don’t freak out just yet! Facebook has introduced a new, updated version of Page Insights. Read on to learn what’s new and different. Better engagement measurements The old version of Insights had limited engagement information to give page owners, and really only offered data about likes, comments, and interaction rates. The new Insights presents three new types of engagement statistics to help page owners interpret how far their content is traveling. 1. People Talking About This This is a measure of people who have liked, commented on, or shared a post from your page. It also includes people who have tagged your page in a status or photo, responded to an event, or answered a question you’ve asked. 2. Weekly Total Reach Weekly Total Reach measures how many Facebook users have seen any of your page’s content, regardless of whether or not they’re fans of your page. Facebook takes views of ads and sponsored stories into account when calculating Total Reach. 3. Virality…

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