How Large B2B Companies Can Become Socially Proactive

Diving right into social media can be a daunting task for the 67 percent of B2B companies that remain unfamiliar with outlets like Facebook, Twitter, or LinkedIn. But the key to successfully launching a social media campaign is all about using dormant branding know-how to carve out a niche strategy that’s all your own. For many B2B companies, the biggest ‘social’ obstacle seems to be determining how it would work best for their company, industry, audience, etc. The acceptance of social media as a valued form of marketing is on the rise, but knowing how to leverage these social outlets in the B2B world is another step in the process that many have yet to figure out. At AmeriQuest, we’ve found LinkedIn and Twitter to be the most effective social outlets for their immediacy and interaction with our target audience. With LinkedIn, we’ve joined multiple industry-related groups that allow us to both follow and add to the latest conversations happening in our industry today. Whether it’s our own company news or a blog article, we make sure to share our content through as many channels as possible. However, there’s no one-size-fits-all solution to determining how best to work past this…

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