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  • Since You Probably Won’t be Able to Afford Facebook Video Ads…

    We don’t have a lot of details at this point, but we’re anticipating that this summer Facebook will roll out video ads — 15 second ads that reportedly will autoplay and mute by default, allowing users to tune in if they want to, but keep scrolling if they don’t. Facebook’s Client Council which includes major brands like American Express, Unilever, Ford and Coca-Cola are said to be testing the new video ads which will let advertisers choose from one of four demographics to target — women over 30, women under 30, men over 30 and men under 30. How will Facebook Video Ads work? The company has yet to release all the details so there are still many questions about how Facebook video ads will work. We don’t know exactly how far of a reach or distribution advertisers will have. And we don’t know if the ads will only be seen by users who already like a certain brand or if they will extend to friends of friends, or if they’ll be seen by everyone. But AdAge, one of the first publications to report on this story, says that several of the executives interviewed are suspecting that advertisers will be…

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  • Facebook Adds Features – And a Fee – To Offers

    When Facebook launched Offers – its replacement for its failed Deals service – earlier this year, companies gained access to a powerful social media marketing tool. Offers provided a way for brands to create coupons and deals, and then share these offers with their followers. Best of all, the entire process was free – until recently. Last month, Facebook rolled out some major changes to their Offers platform. These changes present a new revenue opportunity for Facebook, but also a more powerful and promotional tool for brands to promote their products, gain traffic, and drive sales. First, the bad news: Offers are no longer free. Previously, businesses had the option of simply sharing their Offer with their current Facebook followers at no charge, or paying to promote the offer with an ad. Though there are still no fees associated with claiming or redeeming an Offer, and users will still see in their Newsfeed when a friend claims an Offer, creating Offers now comes with a price. As of September 20th, brands are now required to purchase ad promotion along with their Offer. The fees will vary depending on the size of the audience reached; when creating the Offer, admins will have…

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