Starting the New Year Off Right: 5 New Strategies for 2013

Happy New Year!  Now that the holidays are mostly behind us, it’s time to take a close look at what’s new on the social media horizon for 2013. Make Your Website Easy to Browse on Any Device It all starts with the basic social media marketing tool that every business must have: a well converting website.  We’ve been talking about it for some time, but 2013 is the year that it finally happens – web browsing from mobile devices (tablets and smartphones) is poised to overtake PC-based browsing. It’s already happened in some parts of the world, and North America is about to catch up. So a mobile-friendly website is essential for 2013.  For some companies who rely on web-based ordering and sales, this means launching a separate mobile website via a dedicated mobile app – think eBay Mobile.  For most companies, however, it means making the company website mobile friendly. What’s a mobile friendly website?  Mobile searchers want a super fast load time, mobile-friendly content and images, and easy “thumb navigation”. The key is making it easy for them to find your site, and once they’re on it, to find what they’re looking for – quickly, with as few…

read more