Super Duper FREE Online Marketing and PR Resources

By: Shama Hyder

While there are many thousand dollar products out there on online marketing, there are also some amazing free marketing resources.

Online Video Toolkit- Colleague, Jim Kukral, has outdone himself here! He provides 10 videos on how to create your OWN online videos. He walks you through everything from picking out the equipment (on the dime) to editing your videos (…also on the dime). It doesn’t get better than this folks.

Free Online Marketing Guide-Yes, I totally created this. But, you know what? It’s really really good! If that sounds like bragging-it is. I spent weeks creating this 21 page workbook. And it makes me REALLY happy when folks email me telling me how it’s helped them. Go get a copy!

Help a Reporter Out- Also known as HARO, this is the brainchild of my friend and colleague Peter Shankman of NY. It is a free PR resource. Reporters submit their queries, and Peter mails out the list. Find a match? Contact the reporter directly.

Google TrendsWhat are people searching for today? Use this tool to check for online search trends. Then, make sure your online marketing ties in!

Free Press Release Grader- This tool will analyze your press release for effectiveness. It checks everything from content to search engine optimization characteristics. Definitely worth the few minutes before sending out your next press release.

Link Popularity Check Want to see how your website measures up to the rest in the industry? Use these free tools!

Facebook Yes, Facebook is a HUGE marketing tool, if used appropriately.

Know any of your own? Feel free to add in the comments section!

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  • Lee Duncan

    Hi Shama,

    Just a quick note to say “thank you” for producing a terrific, practical guide for making use of a website to generate business. I keep going back to it and thinking “what next!”.

    I think your point about having a clear strategy for what you want your site to do, before starting to develop anything, is worth 100 pages on it’s own! You cram a lot into that report – it’s appreciated.


    Lee Duncan

  • Jim Kukral

    Thanks for the shout out. Great list of other free stuff!

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