Published on 8th May, 2008 in Online Marketing
STOP Using Facebook!
“I cried the other night…My husband says Facebook networking doesn’t work. Please ADD ME AS A FRIEND”
I’ll let you be the judge of that.
3) Facebook is NOT about building your list. Adding friends on Facebook is NOT the equivalent of a building a permission based eZine list. If I add you as a friend, it DOES NOT give you the permission to spam me or send me “buy my product” messages. I am almost considering starting a black-list for people on Facebook who are abusing it. This doesn’t mean that you can’t invite people to subscribe to your blog or join your list through your profile page. I do both and it works because I respect people’s choices-as I believe ANY marketer worth their salt should do.
4) Don’t throw a sheep at me…or send me a kiss…or BUY me! There are some fun application on Facebook, but they aren’t appropriate for every person. The only reason you should send me a virtual kiss is IF you are my significant other or best friend. If you just added me as a friend through a professional connection or for networking reasons, don’t ruin it. Don’t throw sheep at me or poke me. That’s not how adults who are looking to use Facebook to network and help each other play. To that end, I will add that they ARE fun applications that are acceptable. I have received virtual flowers that “grow” on my profile many times from colleagues and friends. That’s a very nice way to make a connection. So, watch your boundaries and keep it professional!
5) I know you mean well, so please learn from the RIGHT experts. I realize that most people making these awful, personal brand killing mistakes on Facebook probably mean well. Most aren’t out scam. Many probably provide quality service and products. However, the mistakes are ruining reputations. Please learn from the right experts. Learn from blogs, books, and people you trust. Use your good sense. A good rule of thumb: If you wouldn’t do it while meeting a person face-to-face, don’t do it online.Whew.