Published on 1st Jan, 2013 in Online Marketing
Starting the New Year Off Right: 5 New Strategies for 2013
Make Your Website Easy to Browse on Any DeviceIt all starts with the basic social media marketing tool that every business must have: a well converting website. We’ve been talking about it for some time, but 2013 is the year that it finally happens – web browsing from mobile devices (tablets and smartphones) is poised to overtake PC-based browsing. It’s already happened in some parts of the world, and North America is about to catch up.So a mobile-friendly website is essential for 2013. For some companies who rely on web-based ordering and sales, this means launching a separate mobile website via a dedicated mobile app – think eBay Mobile. For most companies, however, it means making the company website mobile friendly.What’s a mobile friendly website? Mobile searchers want a super fast load time, mobile-friendly content and images, and easy “thumb navigation”. The key is making it easy for them to find your site, and once they’re on it, to find what they’re looking for – quickly, with as few keystrokes as possible.The goal of creating a mobile-friendly website for 2013 is to optimize your existing site for tablets and smartphones – without creating a maintenance headache. The basic must-haves of a well-converting website apply regardless of how your prospective customer accesses your site – you need solid SEO, great navigation, and engaging content with clear calls to action. If you’re not sure how mobile friendly your website is, we’d be happy to help.
Answer Questions to Build CredibilityLinkedIn’s Answers section has long been a great place to showcase your expertise. As the name implies, LinkedIn Answers is an area where you can ask and answer questions. The LinkedIn member who asks a question gets to choose the best answer, and LinkedIn uses a rating system to award points to the person whose answer is chosen – and awards a badge that can be displayed on a personal or company profile page.Sometimes companies that use this feature are also looking for referrals. If your company is a fit for what they’re looking for, you can definitely approach them. But above all, the LinkedIn Answers feature is perfect for market research and showcasing your expertise in a particular area to build credibility.If you haven’t explored LinkedIn Answers yet, now’s the time to start. But there are other places where you can demonstrate your expertise, too. If you’ve got a great website, and are pleased with your Facebook, Twitter, and LinkedIn results, 2013 may be the year when you’re searching for new social media opportunities.Here’s a list of six other sites where you can answer questions, build thought leadership, or showcase your knowledge.
- Squidoo: Squidoo’s motto is “everyone’s an expert on something”. Companies and individuals can design a profile page and answer questions from other members..
- Wikipedia: Start by creating your own business reference page on Wikipedia, and then connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find professionals who are eager to discuss news, business, research and other topics.
- Newsvine: A free account on Newsvine gets you your own “column” where you can upload articles, case studies, or news about employees and trends in your industry. You also get access to the community, where you can network and share information.
- 43 Things: Called “the world’s most popular online goal setting community,” this site is designed to connect businesses with customers, investors, and promoters who cheer them on as they achieve business milestones.
- Yahoo! Answers: Yahoo! users post questions, and anyone can answer them on this growing social-media Q&A service. It’s simple to use – just search for questions in your particular areas of expertise by clicking on the relevant categories. Then answer the questions, and link your answer to your company’s Web page or blog to gain a new following of potential customers.
- Quora: Quora’s format is simple: users ask questions on various topics within themes, and others answer them. Answers are up-voted by the community to determine the best responses. Users can also collaborate on answers, suggesting edits and updates to responses posted by others. What makes Quora particularly helpful, however, is the ability to follow particular topics that interest you on your Quora homepage, so relevant questions – and answers – are easy to find and automatically displayed to you.