Sometimes people ask us why an integrated web marketing and digital PR firm does web design and development. We wonder why more marketing companies don’t do the same. After all, your website is your greatest marketing asset.
We’ve built plenty of websites for clients over the years, and in doing so, we’ve learned a few things about what works and what doesn’t. Your website is your most important online marketing tool – the goal of every single digital marketing activity you undertake, whether social media, email, outreach, or SEO, is to get people to visit your site. Once there, traffic should be led through the sales funnel by content on your site, which should ultimately result in conversions.
In reality, it takes years of experience to make a website into a true conversion-generating machine. And when you take into account the ever-changing nature of online trends, it’s clear that solid website design takes an expert. MZ has those years of experience behind our website design strategies, as well as a team of experts keeping up with all the latest trends, so we know exactly what makes for an effective website.
Creating a website isn’t a one-and-done proposition. A well-built website will remain fresh and relevant for a time, but online trends move quickly, so periodic updates and re-dos are vital to maintaining a website that will do its job – convert.
So what have we found to be essential to building a good website?
There are many different factors that go into making a website work. But we’ve discovered that the one overriding factor that trumps all others is….…FOCUS.A laser-like, Zen focus on conveying to your audience how you can help them, and leading them through the sales funnel.
The key to successful business website design is Zen simplicity.
You may offer a whole menu of services, but for your website to convert, it needs to promote the common theme running through them all with clarity. Make it simple for your potential customers to understand how you can help them, and they will respond.
Designing a website is as much about branding as it is about online marketing tactics. Keep it Zen, keep it tightly focused, and you’ll find success. The numbers state the case quite eloquently: According to a study done by Rareform New Media, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business, and 94% of people gave web design as the reason they mistrusted a business.
If your site feels outdated, overwhelming, or confusing, not only will it not convert – it will drive business away. A Zen focus is vital to making your site modern, sleek, and easily understood.
Our world class team of designers, developers, and copywriters will work with you to develop a web presence which meets your needs and exceeds your expectations.