Social Strategy and Management

We recognize that each client has a unique brand with unique needs. Our vast expertise allows us to tailor a solution that’s just the right fit. We literally wrote the #1 best-selling book on social media marketing. So, whether your goal is to expand your brand’s reach, skyrocket engagement, boost customer loyalty or acquire new leads, we have the know-how to make it happen. Our proven strategies and data-driven social management techniques get results. We do the market research and the analytics, the heavy lifting and seed planting.

Our social strategy and management consists of three steps — listening, researching, and optimizing. We begin by listening because this process is about you, your goals, your followers, and your brand. Once we’ve gotten a sense of your vision, we research your industry, competitors and audience. Through sophisticated analytics and and time-tested tactics, we clarify what works for you and why and formulate a strategy to help you stand out. Not only are we consistent and diligent with the tools we use and the plans we implement, but if we sense an opportunity in the social sphere for you to shine, we spring into action and turn it into social media gold. Your job? Get ready for new waves of friends, followers and customers.

When Dippin’ Dots found itself on the receiving end of President Trump’s Press Secretary Sean Spicer’s twitter rants about how it was NOT the ice cream of the future, we used this somewhat absurd news story to not only offer some lightness during a period of political heaviness, but to cast the Dippin’ Dots brand as friendly, patriotic, and fun by offering the White House an old fashioned ice cream social. Without a dime spent on paid advertising, we earned them more coverage than a Super Bowl ad.