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Social Media Marketing

Social Media Marketing

Social media marketing is a science, as complex and data-driven as any SEO or content marketing activities. The Zen approach to social? A crystal-clear focus on reaching the right audience with the right content. It’s all about building relationships to drive ROI. Website visitors, blog links, Twitter mentions, Facebook fans and LinkedIn and Google+ connections are all numbers worth measuring.

Numbers, however, tell only half of the story. There’s also the question of sentiment – what percentage of the comments about your brand are positive instead of negative? Is your social media marketing effort pushing that sentiment needle in a positive direction? Your SROI – social return on investment – has to go a step further, and connect the results to your bottom line. We’ve been helping companies do that for years, and we’d love the chance to show you how to do it, too.

Some of our social media offerings include:

  • Social Strategy
  • Social Listening
  • Social Platform Selection & Development
  • Community Management
  • Content Development, Curation, and Distribution
  • Influencer Marketing
  • Strategic Partnerships

Every agency has a specialty, and ours is social media marketing. Case in point? Our CEO literally wrote the (best-selling) book on social media marketing, and our team of social media experts know the secret formulas to making magic happen on each different social media platform, from Facebook, Google+, and Twitter, to LinkedIn, Pinterest, and Instagram – and anywhere else your target audience congregates.

What is Social Media Marketing?

Marketing has evolved. The game changer? Social media.

Traditional Marketing

Social Media Marketing

Dominate the market! Create a social media community within the market
Shout out loud Listen, and then whisper
Me, me, me Us, us, us
PUSH the product or service PULL people in with your message/story
Advertising Word of mouth social marketing
Control Allow
Nurture “leads” Nurture relationships

That’s not to say that traditional marketing methods don’t work. Many of the tools used in traditional marketing – advertising, public relations, content marketing, contests and promotions – are also used in social media marketing.

The difference?

Social media marketing requires a shift in focus and attitude. That’s why hiring an agency built from the ground up to maximize your social media results makes sense: we can guide you through the rapidly changing digital landscape, and help you avoid costly mistakes while getting you the results you want.

Why Bother with Social Media Marketing?

Want to reach thousands of prospects and clients at the click of a mouse? Social media connects you directly with your target audience. But without a data-driven marketing strategy and an in-depth understanding of online marketing, the chance of achieving measurable ROI is almost nil.

We build the metrics and measurement analytics into our SMM campaigns from the beginning. Collecting the right data, and analyzing it with a view towards long-term success, is just part of the focused business mindset we bring to every client project.

To that end, we’ll help you figure out:

  • What exactly am I trying to accomplish with social media and why?
  • What are the most pressing challenges that prospective and current customers face, and how can I help them overcome these?
  • What are the most effective delivery tools for my messages?
  • How can I build enduring relationships and turn strangers into lifelong customers?

It all comes down to your overall plan. An effective social media strategy is all about the big picture. What needs to be accomplished, and why. Once the strategy is in place, we’ll help you move on to the tactics – the where, when, and how – that determine how you implement your strategy.

Believe it or not, your website is the most critical part of your social media strategy. If it isn’t ready to convert browsers into customers, with well-written, easy-to-navigate, attractive pages optimized so search engines can help potential customers find you – fix it, before you invest a dime in social media. (Got questions about what makes a website “social media ready?” Talk to one of our web experts today.)

Selecting Your Social Media Targets

It doesn’t matter whether you’re currently active on social media or not – you already have a presence there. Customers, employees, suppliers, vendors, and even competitors are already talking about you on social media sites like Facebook, Yelp, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, and Google+.

Does your business need to be on all of these social media platforms?

Maybe – maybe not.

It depends on the demographics of your audience.

One of the things that makes Marketing Zen different from other agencies is that we don’t show up at the first meeting with a pre-packaged plan to sell to a new client. We’ll listen to you first, and then develop recommendations for your company to help you achieve your specific goals, solve your most pressing problems, and stay within your budget. We don’t believe in one-size fits all social media marketing – and neither should you.

Measuring SROI

49% of web users will make a purchase this month based on recommendations they received through a social media site.

Evaluate your Social Return on Investment (SROI) as a tool for measuring a much broader concept of social media marketing value. SROI incorporates social, environmental, and economic costs and benefits into decision making and helps you readjust your strategy and tactics to meet your goals.

Analytics tell you how many visitors came to your website from Facebook, Twitter, and LinkedIn. They also reveal how many people are engaging, buying, and more. Using analytics to constantly adapt our strategies, we are able to provide our clients with the best bang for their buck.

Ready to talk social media marketing with us? Give us a call today.