“Pay-per-click advertising is the greatest direct response medium ever created. ”
This has been stated over and over by more than one national magazine, newspaper, and business guru. Some business owners have pay-per-click marketing to thank for their entire existence and growth, while others have replaced their traditional advertising budget at a fraction of the cost to advertise online with better results. Although social media marketing has changed the playing field, search engines still bring 70-90% of all traffic or visitors to websites on average. Targeted traffic is the key difference between casual browsers window shopping on your website versus attracting hot leads and prospects likely to contact and buy from you.
What is Pay-per-click Advertising?
Pay-per-click, or “Sponsored Link,” advertising examples can be seen at the top and along the right side of the natural search engine results on most major search engines. Pay-per-click or PPC ads, can also be served contextually, appearing next to relevant content on articles, blogs, and online news sources. These newspaper classifieds-style text ads appear based on keywords being bid on in an auction-style format. Generally, the higher your maximum reserve bid, the higher in rank your ad appears. The Marketing Zen Group can increase your position over your competitors at lower cost-per-click by implementing proven tactics increasing the quality of your account and reward by the search engine PPC platform.
Benefits of Pay-per-click Advertising
- Only pay-per-click, not charged based on eyeballs.
- Achieve instant traffic instead of waiting for months.
- Tie clicks to actions: form submissions, important pageview, white paper downloads.
- Attract targeted visitors based on search query & keyword intent.
- Gain market research quickly & customer knowledge.
- Gives ability to test & constantly improve by A/B split testing ads.
- Highly trackable purchase patterns down to the campaign, keyword, ad, showing you what keywords work.
Pay-per-click Program Platforms
Using The Marketing Zen Group’s nearly five years and over a million dollars in management experience, we can easily show you for every dollar spend, you’ll receive X number of new potential clients. We have experience using popular pay-per-click platforms like Google AdWords and Bing AdCenter, as well as second tier platforms like Ask.com and Business.com.
Professional Pay-per-click Management
We professionally design your campaigns, adgroups, and keywords from the ground up with ROI in mind, structuring the account in a proven format to bring you leads and phone calls while SEO is taking effect. With almost five years of experience, we’ve learned all the common mistakes and have the know-how to get your pay-per-click campaign profitable quickly.
Our PPC services do all the heavy lifting, including:
- Keyword generation
- Keyword bid management
- Writing & tweaking ad creative
- Keyword to landing page match
- Conversion set-up & tracking
- Local search geo-targeting
Contact The Marketing Zen Group today for your free pay-per-click consultation.