Do you ever leave home without your smart phone? Neither do most people.
The mobile web is poised to surpass desktop web browsing, and mobile search is the fastest growing segment of the search market.
Many companies are already catering to mobile consumers by offering direct updates via text, mobile apps and mobile optimized websites. If your business hasn’t jumped on the mobile bandwagon yet, it’s time to start capturing the mobile piece of pie before it gets eaten up by your competitors.
Tackling mobile marketing can seem daunting. That’s where we come in. Our mobile marketing team understands the range of mobile devices people use to conduct transactions (smart phones, tablets, and even eBook readers). Of course, technical know-how is important, but it’s even more important to understand the behavioral factors that help to nurture casual browsers into loyal customers.
So we don’t start a client product with any assumption about mobile marketing. The first question that the mobile marketing services team at The Marketing Zen Group will ask is whether or not your business really needs a mobile website right now, or whether you should focus first on mobile advertising, SMS text campaigns, or perhaps mobile app marketing.
We can show you, based on your current web traffic and marketing mix, what’s likely to give your business the best results and guide you as you select the right mix of mobile marketing techniques for your target market.
One of the first steps is showing you how your standard website might be modified into a mobile website. What’s the difference between the two? A mobile website caters to mobile device capabilities with features like:
- Scaled down, easy to read content with simplified navigation.
- Mobile specific landing pages without Flash, over-sized images, video.
- Clear calls to action at the top of the mobile site so the user does not have to scroll.
- Touch friendly interface with buttons that are large enough to click on with your fingertip.
- Images with alt tags just in case the page is slow to load.
- Links to your traditional website for users who want full site capabilities.
If your business is ready for mobile advertising (whether it’s QR codes, SMS txt messaging, or mobile banners), we have the expertise and experience to deliver results. Did you know that text messages have a 90% open rate? Or that combining SMS txt messages with a Twitter campaign boosts the results on both? We can show you how and when to use these affordable, effective techniques in your marketing mix.
If you’re already a mobile marketing company, with an existing mobile application, we can provide consulting services that can improve results or resolve problems. And if you’re new to mobile app marketing, we can develop a mobile application (iPhone, iPad, Android) for your business from scratch.
Great mobile advertising requires more than just adapting the copy from an existing print or web campaign, and our designers and developers know the ins and outs of mobile advertising. So we can help you plan and implement your campaign, and then show you the best way to report and analyze the results.
It’s time to go mobile – start the next phase of your marketing evolution today, and contact us to see how we can work together.