Influencer Marketing & Digital PR

Who you know and what you know don’t have to be at odds. At Marketing Zen, we understand that when the two are combined, a conversation becomes an opportunity for conversion. Finding and engaging key influencers can drive huge visibility and results for a brand. Whether you need a product review campaign or a comprehensive visibility campaign, we can help. We connect your brand with the influencers in your industry, from celebrities to popular Instagrammers to respected online publications, for astounding and lasting results.

The right influencer, or set of influencers, combined with ample press coverage and follow-through, can elevate your brand to a new level, one in which you’re not only following trends, but setting them.

We keep your audience in mind, and map out where the largest amount of your followers will be. This can mean partnering with a popular YouTube star, writing a post for a respected publication, crafting an intriguing infographic, or even pitching your company as a thought leader in your industry to the media. Wherever your audience is, we’ll meet them.

Influencer marketing is a digital game changer when trying to reach your audience. Leveraging influencer marketing enables brands to connect in a more personal way with their audience, creating a lasting impression. We’ll research influencers whose target demographics line up with your desired target audience and initiate conversations. We’ll act as a liaison between your company and the influencer, ensuring that all details of your latest campaign are understood. And of course, we’ll track the progress of your influencer marketing campaign to draw conclusions and come up with next steps to move forward with.

When the mobile game Cooking Fever wanted to raise brand awareness, we recruited Khloé Kardashian, Logan Paul, and Rachel Levin to promote the game. Combined with contests, giveaways, and new digital images, these prominent influencers catalyzed a tremendous spike in Cooking Fever’s organic reach, 359% to be exact. We were also pleased to record a 397% increase in their Facebook audience, 8 million video views, and thousands of additional downloads.