straTegy + implementation = roi
Did you know that unsubscribe rates on an email campaign go way down when you engage with your audience via social media before sending an email blast? That’s just one of the useful and practical techniques that our email marketing team applies for our clients.
A successful email marketing campaign requires effective planning, list segmentation and management, responsive template design, coding, copywriting, and applied conversion tactics to increase open rates and click-through rates.
Is it any surprise that the majority of our clients depend on us to handle their email marketing campaigns?
Email marketing provides real ROI.
Not convinced that an investment in your email marketing strategy will pay off?
Just take a look at the numbers.
40% of B2B marketers rate the leads generated by email marketing as high quality, and research shows that for every $1 spent, $44.25 is the average return on email marketing investment.
Email marketing works – 44% of email recipients made at least one purchase last year based on a promotional email, and looking at the long-term, 66% of consumers have ever made a purchase online as a result of an email marketing message.
According to some researchers’ estimates, email marketing has an ROI of 4,300%.
Not investing resources into crafting the perfect email marketing strategy just doesn’t make sense.
Mobile email optimization is more vital now than ever – but not all businesses are taking advantage.
Smartphones are everywhere. People use them constantly, whether they’re at work, at home, or on the go. And everyone knows it.
So why does it come as such a surprise that 64% of decision makers read their emails on mobile devices?
In fact, 48% of all emails are opened on mobile devices!
So if you’re not optimizing your emails for mobile, you’re missing out on a huge sector of your audience. Incredibly, 39% of marketers have no strategy for mobile email. This means that you can easily stand out from the crowd by incorporating email tactics for mobile into your strategy.
Still hesitant? Consider this sobering statistic: 69% of mobile users delete emails that aren’t optimized for mobile.
Deliverability is key.
On average, 82% of emails achieve inbox placement – while 5% gets labeled as spam. While that 82% placement rate seems sound on the surface, ignorance of how spam filters and other aspects of email communication affect campaigns can result in significantly lower placement.
Before, the content of an email was the primary means of identifying spam. Today, it’s still important, but what is increasingly tipping the balance is your reputation as a sender.
This reputation isn’t static.
It requires monitoring and careful planning to preserve a reputation as a trusted sender – in short, marketers must pay careful attention to how their emails are being delivered. More than 80% of problems with deliverability arise because of issues related to sender reputation.
Understanding how email gets classified as digital mystery meat is key to playing the game well. Spamtraps, algorithmic filters, bounce handling, blacklists – there are ways to help ensure your email make it past these obstacles, and we are expert in every one of them.