Welcome to the new world, where some bloggers yield more power than traditional journalists, and your customers turn first to the people they trust online for recommendations. The ROI on digital PR is astounding and long-lasting.
Whether you need a product review campaign or a comprehensive visibility campaign, we can help.
We have relationships with many major publications. Our clients have been featured in: Forbes, AmEx OPEN, Inc., Entrepreneur, Huffington Post, and hundreds of other online publications and blogs.
What’s the Difference Between Digital PR and Influencer Marketing?
A few years ago, the terms digital PR and influencer marketing meant about the same thing – reaching out to big names and influential figures in a field to work together in a mutually beneficial partnership to promote your business and bring content of value to their audience.
Now, however, as both digital PR and influencer marketing have evolved, they’ve each crystallized into having their own unique definition. While influencer marketing involves partnering with bloggers and social media influencers, digital PR now means getting your company into major online outlets such as Forbes or Inc. This can take the form of a columnist or journalist for one of these outlets writing an article featuring your company, interviewing you, or reviewing your product or service. It can also mean an article written by you (or by us, on your behalf!), being published on one of these platforms.
Digital public relations means jumping into the public online conversation about your industry and your company, taking hold of the reins by appearing in noteworthy online publications to ensure that your online reputation keeps you at the forefront of your field. Here’s how this can work:
- Monitor online conversations about your industry and your company. Whether it’s on an industry forum somewhere, or in someone’s B2B blog, you need to be aware of everything that’s being said about your industry and your company online at all times. Google Alerts are a great way to keep tabs on who’s been mentioning your company, but you should also keep an eye on industry newsletters and any other areas that might not show up in a Google search. If you don’t know what’s being said about you, how can you either combat the negative PR or take advantage of the positive PR?
- Take control of those discussions…or start your own. Once you locate those conversations, jump right in, in an authoritative way. Get your message out via a major outlet, and offer to help if there’s negativity, or mention the praise if not. Let everyone know you’re available for questions or comments in either case. You can also start your own conversations, either in the same online locations, or in different ones. Becoming a thought leaderis easy when your thoughts are featured in prominent places in the internet, and getting the word out about your products or services is just as simple when your company gets in front of so many eyes all at once.
- Optimize your content. The next step in an effective digital PR strategy is to optimize all of your website content – but with a twist. Yes, you want potential clients to find you in a search engine, but for the purposes of digital PR, you also want journalists and bloggers to be able to find you. Optimize your blog, your press releases – everything you publish online – with keywords that journalists looking for information about your industry would be searching for.
With the recognition that comes from being featured in the articles of online titans, your company’s credibility will soar. Contact us today to get your company’s name in lights on some of the biggest online outlets out there.