straTegy + implementation = roi
Marketing content has evolved dramatically over the last few years. Before, it was just one component among many in the realm of digital marketing. Now, it’s the centerpiece of any solid strategy, providing the backbone and the substance behind search and social.
The cycle of online marketing begins and ends with content: Content gives search an outlet for keyword-rich copy to draw organic traffic, and gives social something substantial and proprietary to share across channels, to drive engagement and establish thought leadership. Its performance in those areas results in data that informs the creation of new content – and so the cycle repeats itself, improving the effectiveness of the content with each iteration. Marketing IS content.
Good content is unique, well-written, engaging, effective, valuable, and strategic – and at Marketing Zen, we know good content.
Different audiences and different objectives call for different forms of content – and our team of content marketers has a proven, strategic approach for each one.
We specialize in: