Published on 12th May, 2011 in Marketing

Pursuit, Passion, and Perils: The Story of One Young Entrepreneur

I just did a guest post on Sources of Insight on entrepreneurship. It was so well received, that I wanted to share it with you. I was recently invited to speak to a group of young college students at The City University in Hong Kong on the topic on entrepreneurship. And, I was quite thrilled by the challenge. I believe that entrepreneurship is partly inherent, but everyone has a spark within them to make it happen. At 26, I’ve learned quite a few things about entrepreneurship first hand. My first business was at the age of 9. It was no astounding success. As it turns out, your parents will only buy so much gift wrap before they force you to retire. Since then, I’ve become a savvier entrepreneur. Today, I serve as CEO of The Marketing Zen Group –a full service web marketing firm with a staff of 27 and a global clientele. Here are my top ten lessons in entrepreneurship. These are the same lessons that I shared in my physical presentation with the students of City University. 1) Don’t be afraid. It can be scary to start a business. There are a lot of variables and unknowns, but it doesn’t have to be a frightening experience. Take the time to plan it out, do your research, get help, and learn from other people’s mistakes. Ask yourself, what is the worst that can happen? Often what scares us the most is our own judgment. 2) Get adopted. The younger you are, the better this works. I had a professor who once told me that the best thing about being a young entrepreneur is that you can get adopted! People want to mentor and guide you. Most see you as the future, not as a threat. I’ve found this to be very true, and have always been grateful for the support of my community –offline & online! 3) Leverage technology. Technology continues to get cheaper and more user friendly. It has removed barriers, and flattened the marketplace. You can compete with the biggest of companies by leveraging what is available out there for you in terms of technology. You can read the right of my insights on entrepreneurship here.