Published on 11th Dec, 2012 in Search Engine Marketing
Press Releases and SEO: 5 Strategies that Work
If you’re wondering what press releases and search engine optimization (SEO) have in common, then your company may be missing out on one of the most important tools in the battle for page rank and search visibility. That’s because the two largest search engines, Google and Bing, pay close attention to press releases when they determine page rank. While the exact components of the algorithms that search engines use to determine how search results are delivered are closely held secrets, media coverage, back links, and new content are certainly among the most important factors. The lowly press release is the least expensive, fastest, and simplest tool for most businesses to use when it comes to improving or maintaining page rank. No one knows how many press releases are issued every day. Three of the top ten press release distribution services (PR Newswire, PR Web, and MyPRGenie) together publish more than 4,000 of them each business day. So how do you set your press release apart from the pack and put them to work for your SEO plan as well as your public relations plan? Here are 5 strategies that work for press releases and SEO that any company can harness to produce press releases that deliver real SEO value while attracting more attention from the press (and customers or investors who read them, too).