Published on 22nd Jul, 2008 in Online Marketing

Online Video: The Next Big Thing

By: Shama Hyder Online marketing…and marketing in general is an attention game. Whoever can get your attention and hold it wins. Keeping within this train of thought, online video is truly the next BIG thing in the attention game. And it isn’t a fad. The more “virtual” we get-the more people crave face-to-face connection. Here is what you need to know about using online video in your marketing. 1) 60% actually finish watching one – compared to the 20% who finish reading an article. (Hey buddy, finish reading this one at least!) 60% is a HUGE number when it comes to marketing and capturing attention. Will this eZine one day be turned into a video? The time may come… 2) All businesses can use it- Often in online marketing, I will say that the effectiveness of one tool doesn’t necessarily translate well across industries. Blogging may work for one business, but not another. Video isn’t like that. Even accounting firms can use video! 3) It’s getting simpler to use by the day- Video used to be a very difficult endeavor. You had to be a film major to really work a camera. Today, it couldn’t be more simpler. Want a f’ree step by step guide to creating your own online videos? You are in luck. Jim Kukral, friend and colleague, has created this f’ree site: Online Video Toolkit. Check it out.