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MZ Weekly News Round-Up: Shaq on LinkedIn and Siri on Apple TV

April 25th, 2014

Posted by to LinkedIn Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing

MZ Weekly News

SEO:

Google launched nine new features for their Keyword Planner Tool, which will now help to break down important information in aesthetically-pleasing ways. These new features include graphical visualizations for geographic data, trends on mobile vs. traditional devices, and more.  Google has made these new features immediately available for its users who have AdWords accounts.

In a more commercially popular update, Google also launched a new feature for the Street View images in Google Maps. For some of the Street View images, a clock icon will be visible, and if it is clicked, a slider will appear which allows users to see those same images in previous years or seasons, going back as early as 2007. One suggested use for this feature is for travelers to see what a particular destination may look like during different seasons.

Social Media:

The numbers are in: mobile ads accounted for 59% of Facebook’s advertising revenue in the first quarter of 2014. This is up from 30% in 2013. As users of the social media platform continue to ditch their desktop computers in favor of mobile devices, profits for Facebook are on the rise. In the first quarter of this year, the company reported $2.5 billion in sales, which is a 72% growth from last year.

LinkedIn’s CEO has named what he considers to be the “best LinkedIn profile,” and it doesn’t belong to the business mogul that people may expect: This week, NBA Hall of Famer Shaquille O’Neal took the social networking platform by storm, and his profile immediately went viral. Featuring a charming mixture of comedic copy and genuinely impressive corporate accomplishments, the praise is definitely earned.

Technology:

New reports suggest that Apple may be bringing its famed digital assistant, Siri, to its Apple TV technology. The clues are in the code for the iOS 7.1 development kit, which makes reference to an “assistant,” which is Apple’s codename for Siri. Integrating the digital assistant Siri into Apple TV will likely mean implementation of voice controls, which would make the set-top box more competitive with products like Amazon’s Fire TV.

Sources:

  1. Schwartz, Barry. Google Adds New Features To The Keyword Planner ToolSearchEngineLand
  2. Gesenhues, Amy. New Google Maps “Digital Timeline” Shows Street View Images Dating Back 7 YearsSearchEngineLand
  3. O’Toole, James. Facebook profit triples on mobile growth CNN Money
  4. Laird, Sam. Shaq’s LinkedIn Profile Belongs in the Internet Hall of Fame Mashable
  5. Bell, Karissa. Siri Could Be Coming To Apple TV Mashable

 

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