MZ Weekly News Round-Up: Redesigns and Revamps Galore
- posted in: Content Marketing
Following last week’s announcement about the long-awaited changes to the layout of Facebook’s News Feed feature, the company announced this week that their redesigns won’t stop there. Individual business Pages will soon be affected by change, as well. After describing the new look for Pages as “streamlined,” Facebook released an image of what users can expect to see as soon as this upcoming week. The left-side column of Pages will contain most of the general information about businesses, and the right-side column will reflect a Timeline that is more accurate and less buggy.
Additionally, for Page administrators, information about the ads they’re running and the “likes” they’re accumulating will be visible no matter where they look on the Page.
According to surprising new data published by eMarketer, Google+ may be set to overtake Facebook’s popularity by 2016. G+ is currently the second-most popular social network, with 26 percent of Internet users worldwide logging into the platform at least once per month. If G+’s growth rates for sharing activity continue as they are, it is very likely that Google will catch up to Facebook sooner rather than later.
As it stands now, Facebook continues to triumph as the most popular social network by a large margin. However, although G+ may hold a distant second-place ranking, its growth remains rapid.
At the recent Search Marketing Expo, Matt Cutts, the head of search spam at Google, announced that his team is working on the “next generation” Panda algorithm update, which should have a direct impact on improving the performance of small businesses. The given details were vague, but one specific change to the Panda algorithm will, apparently, be enough to have a positive effect on smaller businesses in Google’s search rankings.
And, in a look at Google’s more aesthetic changes this year, The Moz Blog compiled a visual comparison between what various Google search results looked like earlier in 2014, and how they appear now.
These visual updates, though largely slight, reflect the need for revamped interfaces that are compatible with new mobile devices and Google Glass. This can specifically be noted in the new dividers between SERP elements, which will allow for easy mixing-and-matching to provide whatever combination is most relevant for each device using the search engine.
It may be difficult, but companies who are trying to support their own brand image really should avoid creating content that specifically showcases their brand. The truth is, branded content does not need to revolve entirely around mentioning a company’s products or even its brand name. Content marketing is not synonymous with advertising, and, if anything, content should be addressed to as general an audience as possible. Content that is approachable, innovative, and created in a similar style to what customers are already sharing, is more likely to succeed than content that is heavily branded.
- Singh, Avtar Ram. Brace Yourselves: Facebook Pages Are Getting a Resdesign Social Media Today
- McCoy, Julia. Google Plus to Overtake Facebook: Prediction or Fiction? Social Media Today
- Schwartz, Barry. Google Working On A Softer & Gentler Panda Algorithm To Help Small BusinessesSearchEngineLand
- Meyers, Dr. Peter J. Google’s 2014 Redesign: Before and After The Moz Blog
- Cope, Luke. Why Your Branded Content Shouldn’t Always Be About Your Brand Content Marketing Institute