MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw
- posted in: Facebook Marketing
Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns.
Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones and other websites they visit to target advertisements.
Twitter’s chief operating officer has resigned, and his position will not be replaced as the microblogging platform’s CEO seeks more direct involvement with the company’s engineering and product teams. The COO’s responsibilities will be shifted to other executives. No reason was given for his departure. This latest departure comes less than two weeks after the resignation of Twitter’s senior vice president of engineering.
A new startup, called Vessyl, has created a fascinating new drinking cup with cutting-edge features. When something is poured into the cup and the cup is lifted, the exterior will display the name of the beverage and relevant nutritional info. Vessyl is equipped with an array of sensors that can analyze the cup’s contents by volume, nutritional information and beverage type, including brand and flavor. It will also tell the drinker how hydrated he or she is.