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MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

June 13th, 2014

Posted by to Facebook Marketing, Online Marketing, Search Engine Marketing, Social Media Marketing, Twitter Marketing

MZ Weekly News

SEO:

Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns.

Social Media:

Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones and other websites they visit to target advertisements.

Twitter’s chief operating officer has resigned, and his position will not be replaced as the microblogging platform’s CEO seeks more direct involvement with the company’s engineering and product teams. The COO’s responsibilities will be shifted to other executives. No reason was given for his departure.  This latest departure comes less than two weeks after the resignation of Twitter’s senior vice president of engineering.

Technology:

An Austrian teenager, who discovered a major security flaw in Twitter’s TweetDeck app, claims that the find came about accidentally. The 19-year-old, who posted a simple tweet that included Javascript tags, exposed an XSS vulnerability that could allow hackers to gain access to users’ accounts. In response, the TweetDeck team pulled the service down while it worked on a fix. Users are urged to log out of the app and sign back in to secure their accounts.

A new startup, called Vessyl, has created a fascinating new drinking cup with cutting-edge features. When something is poured into the cup and the cup is lifted, the exterior will display the name of the beverage and relevant nutritional info. Vessyl is equipped with an array of sensors that can analyze the cup’s contents by volume, nutritional information and beverage type, including brand and flavor. It will also tell the drinker how hydrated he or she is.

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Sources:

  1. Marvin, Ginny. Bing Ads URL Auto-Tagging Finally Arrives Search Engine Land
  2. Goel, Vindu. Facebook to Let Users Alter Their Ads Profile The New York Times
  3. Ortutay, Barbara. Twitter COO Ali Rowghani Resigns ABC News
  4. Kelly, Samantha Murphy. Teen Says He Exposed TweetDeck Vulnerability by “Accident” Mashable
  5. Bell, Karissa. Sensor-Enabled Smart Cup Can Tell You Exactly What’s in Your Drink Mashable
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