MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies
SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some cases, they contain more detail. A screenshot of one such notice shows a new section titled “A note from your reviewer,” followed by specific advice that would help a webmaster to prevent further manual action from Google.
Social Media: In a not-so-surprising move, Facebook has launched a new, Snapchat-like mobile app with features that allow users to trade photo and video messages. The app, named Slingshot, does possess a unique quirk, however—users may only view incoming messages after responding to them with his or her own photo or video. This move to eliminate passivity ensures that “everybody is a creator and nobody is a spectator.” Twitter acquired yet another new property this week: SnappyTV, a service that allows for clipping, editing, and sharing clips from live broadcasts in near real-time. The micro-blogging platform already works with SnappyTV and a range of its broadcast and media partners, so this acquisition will allow the company to continue investing in those partnerships.
Technology: Amazon is entering the smartphone arena with its newest product: Fire, a phone that aims to connect the retail supergiant with consumers 24/7. Fire’s most notable feature is its product recognition tool, Firefly. With Firefly, a user can scan a product or listen to a song and then be delivered to a page on Amazon from which it can be purchased. Firefly optimizes impulse shopping, and has the potential to keep Amazon a step ahead of its competitors when the phone is released in July.