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MZ Weekly News Round-Up: Pinterest Messenger & The Removal of Author Stats

August 8th, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO:

In a new effort toward making the internet a safer place for everyday users, Google is announcing that websites that switch from HTTP to HTTPS —that is, add an SSL 2048-bit key certificate —will see improvements in their search engine results ranking. This ranking benefit will be lightweight, with an effect on less than 1% of global queries, but it could be strengthened in the future to encourage more websites to prioritize user safety.

Author stats, a feature within Google Webmaster Tools, gave users of authorship easy access to statistics on how well their content was performing across different websites. Unfortunately, this came to an end this week, as Google removed the feature without warning or fanfare. Google has yet to comment on the change, but considering the removal of author images from search results a couple months ago, it may not be so surprising that author stats has been deactivated, as well.

When Google receives reconsideration requests from websites, the company will now provide confirmation that they received the request, as well as a copy of the original request submitted by the website. This is an improvement upon the original confirmation process, which simply gave web masters a vague timeline for a more in-depth response.

Social Media:

Pinterest is rolling out a new messaging feature on Android, iOS, and the web, which makes privately sharing content remarkably accessible. Anything that can be done to a pin on the Pinterest website can also be done inside a message. This includes pinning a pin to a personal board, sending a pin to another friend, adding a pin to a favorites list, and even dragging a pin from the main website into a message thread. Additionally, Pinterest users will be able to send other user profiles and entire pin boards to their friends.

The ability to embed a tweet within another tweet on Twitter is something that mobile users have been able to enjoy for quite a while. Now, desktop users will be able to use this feature, as well. To do so, a user can simply type out a tweet, include a link to the tweet he or she wishes to embed, and then publish. The embedded tweet will be automatically embedded in the parent tweet. However, embedded links won’t be immediately clickable and will only be available if the parent tweet is expanded.

Technology:

Google is cognizant of the fact that many of the world’s languages don’t utilize the Latin alphabet, and many email clients still don’t support non-Latin characters. To change that, a Google software engineer has announced that Gmail will soon be adding support for non-Latin characters and accented letters. Though users still won’t be able to create Gmail email addresses that contain those special characters, people who already have non-Latin or accented characters in their email addresses will be able to send and receive emails through Gmail.

 

Sources:

1. Schwartz, Barry. Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Search Engine Land

2. Schwartz, Barry. Google Quietly Removes Author Stats From Google Webmaster Tools Labs Search Engine Land

3. Schwartz, Barry. Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools Search Engine Land

4. Newton, Casey. Pinterest’s take on direct messages blows Twitter’s out of the water The Verge

5. Southern, Matt. Embed A Tweet Within A Tweet On Twitter For Desktop Search Engine Journal

6. Bell, Karissa. Email Addresses With Non-Latin Characters Now Work in Gmail Mashable

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