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MZ Weekly News Round-Up: Bing’s Conversational Search and Google’s FASTER

August 15th, 2014

Posted by to Online Marketing, Search Engine Marketing, Social Media Marketing

SEO:

Google’s latest update to their webmaster guidelines shows, once again, that the company is cracking down on guest blogging for SEO purposes. In the “little or no original content”guideline, the search engine has added “low-quality guest blog posts”as an example of scraped content. In the past, Google has penalized several guest blog networks and is still continuing to set targets on low-quality guest blogging that blatantly attempts to manipulate search results.

Bing is continuing to build a search platform that is based on “entity and conversational understanding,”and its newest feature is a step in the right direction. With this feature, the search engine will be able to keep the context of a search query in mind as it goes on to perform a subsequent search. For example, if someone was to search for “who is the president of the United States,”followed by a search for “who is he married to,” the results for the second query would be based on both searches. In this case, results would show pages related to Michelle Obama.

Social Media:

Twitter has announced that it will begin beta testing a new feature called “Promoted Video,”for brands who are looking to upload and distribute videos to the Twitter network. Promoted Video was previously revealed during Twitter’s recent earnings announcement, and its implementation comes at a convenient time: While Twitter’s user growth figures are slowly climbing, content on the microblogging platform is still reaching a larger audience due to views by non-logged in users. The company’s CFO claims that this new feature will give content producers the ability to upload, share and quantify how well-distributed their video content becomes on Twitter.

Users who stay logged into Facebook may have more privacy concerns to reconcile with in the immediate future. Facebook has announced that advertisers on the social network will soon be able to track where a promotion was first viewed and when it led to a purchase. This will be accomplished by tracking users between their electronic devices, whether they utilize smartphones, tablets, or desktop computers. Facebook has seen its fair share of controversy lately concerning its practices for tracking user behavior, and this move will almost certainly be met with some resistance and backlash.

Technology:

Google has announced plans to build a new undersea cable that will connect America’s west coast with two coastal locations in Japan. The cable, dubbed FASTER, is the product of a partnership with five Asia-based telecom companies. Ultimately, the goal is to make Internet access faster for users in Asia. When finished, the FASTER cable will be capable of delivering speeds up to 60 terabytes per second. FASTER is scheduled to be ready by the second quarter of 2016, and will cost $300 million to deploy.

 

Sources:

1. Schwartz, Barry. Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam Search Engine Land

2. Gesenhues, Amy. Bing Launches Conversational Search Search Engine Land

3. Perez, Sarah. Twitter Launches New Ad Product, Promoted Video, Into Beta TechCrunch

4. Frier, Sarah. Facebook to Track Users Across Devices to Study Shopping Habits Bloomberg

5. Strange, Adario. Google Unveils Plans to Build Super-fast Undersea Cable From U.S. to Asia Mashable

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