Mobile-Friendly Sites Translate To A More Successful User Experience

A mobile-friendly site may be what you need to turn visitors into customers.

In a world where people are constantly on the go and the average consumer is splitting their attention between information found online and in person, most people have come to expect to find the resources that they want on a variety of different platforms and available to them whenever they want it.  This could be the simple task of Googling information on their laptop, all the way to the very modern act of purchasing a brand new laptop right from their mobile device.

However, just because mobile-sites are becoming more and more readily available for the average consumer, does this mean that mobile users are actively seeking out these sites to use on a day-to-day basis? For many researchers and marketers who have been exploring the importance of mobile-friendly sites for consumers within the last few years, the answer is a very resounding yes.

Having a quality mobile site is more than just creating an attractive mobile layout for your web page or hoping to bring in a few more sales. This platform is becoming an irreplaceable component for many brands who are hoping to create long-lasting customer relationships and give their users the mobile resources that they crave.

To learn more about the importance of mobile-friendly sites for your business, we have put together some of the most important statistics and findings from Google’s recent report ‘What Users Want Most From Mobile Sites Today.’ This study was conducted by independent market research firms Sterling Research and SmithGeiger, and surveyed 1,088 US adult smart phone Internet users in July 2012.

More Customers Purchase From Mobile-Friendly Sites

Many customer attitudes and actions can be shaped by their mobile site experiences. For instance, if your site offers users a positive mobile experience, they are much more likely to make a purchase through your site. In fact, as many as 67% of users surveyed said that when they visit a mobile-friendly site, they are more likely to buy a site’s product or service.

Non-Mobile Sites Drive Customers Away

Just as a positive mobile experience can bring in happy customers, a non-mobile site can do just the opposite. 60% of people surveyed said that they would quickly move on to another site if they did not find what they were looking for right away on a mobile site. In fact, 79% of people who don’t like what they find on one site will go back and search for another site to fill their needs. Without a mobile-friendly site, you can bet that you will be driving your unhappy users right into the arms of competitors.

Usability Of Your Mobile Site Reflects Back On Your Brand

A poor mobile experience could result in more than just a loss in sales for your company. 55% of respondents said that a frustrating mobile experience actually hurt their overall opinion of the brand, and 61% said they would take their actions―and their wallets―elsewhere following a poor mobile experience. That’s not all; 48% of users said that if a company website didn’t work well on their smart phone, it made them feel as though the company didn’t care about their business.

Given these sobering statistics, it is more obvious than ever just how deeply and quickly your consumer’s attitudes can be shaped by their overall mobile site experience. To ensure that your mobile site is not costing your company important sales and site views, be sure that you have a mobile-friendly site that will help turn your visitors into customers. If you need further help developing a mobile website that puts your services in the palm of your prospect’s hands, be sure to contact The Marketing Zen Group today to find out how we can help.  

Image: Source | Survey: Source

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  1. When given the option, I choose “full site,” because I usually need something that the company had deemed unworthy of the abridged mobile version. Most smart phones are large enough to display a full website. Not sure about others, but it makes me feel better knowing I have seen everything on the site, and I know what options I truly have. As phones get more graphic-based, I think the “mobile site” will become unneeded…

  2. Hi Rilee,
    Thanks for the interesting post. I have to say I’m not a fan of mobile sites purely because so much content is sacrificed. For example, my favorite news website has far more news listed on the desktop version than on their mobile version and it irks me knowing that I’m not seeing the full story (so to speak) on my mobile.
    It’s a really hard thing to balance thorough navigation and easily accessible content (that’s not chopped down to a few sentences).
    Personally I think it’s still very early days for any proper “standards” in mobile websites.

  3. A standard website very seldom translates well to your mobile platform. The mobile version of your website must be much simpler than much of your website-your menu structure may wish to be redone completely, and you might want to eliminate many of the graphics that this main site contains. Still, depending on the mobile device getting used, the visitor may choose to see your standard site, so give them the possibility if their smartphone can easily accommodate it. Provide a simple and readily-accessible toggle change so visitors can simply select the version they prefer.*-.’

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