Marketing Mistake #2

By: Shama Hyder

A while back I covered the number# 1 marketing mistake people make. Today, I’d like to share with you marketing mistake number 2! 

Asking HOW before WHY.

Most business owners ask: How can I get more clients?

Wrong question.

First question needs to be: Why will clients come to me?

You can’t ask the how before understanding and conveying the why. The WHY is positioning your business in such a unique way that it becomes irresistible to clients.

If you establish the value and convey it perfectly, marketing becomes simple. If you mess up the basic steps, marketing becomes frustrating.

So, ask marketing questions in this order-

Why will clients want to work with me? What’s the value here?

How can I get more clients?

P.S.- This is After The Launch’s 100th blog post! = )

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  • Debra Murphy

    Shama – congrats on your 100th post! And it covers an important topic to boot!

  • Paul Chaney

    Congrats on the 100th! That’s quite an achievement.

  • Gavin Heaton

    Agree … whether you are working with a digital strategy or a traditional marketing approach — you still need to think about the four Ps. They are the building blocks upon which you build your whole approach to demand generation.

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  • Ron@TheWisdomJournal

    I had a multi-millionaire entrepreneur tell me once that “HOW people always work for WHY people.”

    You’re right on target with this post. Knowing why is the foundation. Constructing a building with no real foundation is a recipe for eventual disaster. Could the reason most new businesses fail be because their founders never really answered YOUR question: Why would a customer buy from me?

    I think so!

    Thanks and congratulations on your 100th post.