How to Increase Your Website Traffic via Link Building – Part 1
- Relevant: If you sell toys, you don’t want links from websites talking about plumbing services. Links from sites that different from your niche just won’t count when it comes to search engine rankings. Instead, try to get links from sites relevant to your business – like ones selling children’s clothing, or discussing education, or listing fun summer activities for kids.
- Authoritative: Now, if your Aunt Betty has her own website, complete with MIDI file music and falling snow graphics, you might be tempted to ask her to post some links to your site to help your rankings. Don’t do it! What you want are links from authoritative sites – sites that have been around for years, and that are widely respected – like The New York Times website, for example. Links from that type of site will tell search engines that your site must be worthwhile.
- User-friendly: Believe it or not, search engines even take into consideration how easy-to-navigate the sites are that link back to you. The better those sites are put together, the higher they’ll boost your search rankings.