Published on 31st Aug, 2010 in Marketing
How Older Users are Utilizing Social Media
- Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
- During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.
- By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
- 1 in 10 internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.