The benefits of using webinars as part of your marketing strategy.
For many businesses who offer their clients specific products and services, their average web user is typically looking to be educated by their website. Whether they are specifically looking to learn more about what your company can do for them, how your services differ from your competitors or simply whether or not they would like to work with you one day, most visitors looking at your business site are in research mode and are hoping to learn something more about your company.
One of the best ways to attract these potential customers to your site and keep them coming back for more is to continuously feature educational offers on your website that will not only give users the information that they are looking for, but also establishes your company as an expert in that particular topic or field of information. One of the best and most engaging ways to do this is through an online webinar.
A webinar is simply an online seminar or training session presented live on the internet. During these sessions, a moderator from a particular company or industry shares information to an audience who have “gathered” virtually from computers anywhere around the world. Some webinars include presentations, video, interactive Q & As and more, while others simply act as an online lecture about an important topic that may be of interest to certain industry members.
However, the main benefit of these webinars is the fact that it allows your company to connect with prospects and customers that are spread all over the world, all from the comfort of your desk. Also, if this key marketing tool is used correctly, it can not only boost your customer satisfaction and expertise in your industry, but it can also open the doors for more leads for your company.
Here are four more reasons why you should include webinars as part of your company’s marketing strategy:
Educates Your Audience
Webinars are a great way to offer educational industry information to both your clients and any prospects who are visiting your website. Plus, because of the live nature of webinars, the audience is able to ask questions and drill down the topics and information that interests them the most, rather than you guessing at what points will be the most popular.
Webinars offer a certain level of intimacy with your audience, which can help to give you an advantage when it comes time to sell. For instance, your audience can hear your voice and interact with you on a personal level throughout your online presentation―the next best thing to meeting with someone face-to-face. Your audience can build up an emotional relationship which, in turn, also increases likability and trust.
Generates Great Leads
Many businesses who offer webinars often have attendees sign up before hand through a registration form which collects their name and email address―something that your users will view as a small price to pay for beneficial educational material. Not only will you be driving traffic to your page by promoting a webinar landing page or registration form, but it also works as a way to create a list of potential leads that your sales team can follow up with once the webinar has finished.
Offers A Chance To Gather Testimonials
Many users who are visiting your company website are looking to see whether or not you are a credible authority in your industry, and webinars are a great way to prove this point and gather helpful reviews and feedback. Once your webinar has finished, send a thank you email to attendees asking if they would like to review the online event. This will not only help to refine your content for future webinars, but testimonials will confirm to prospects that you know what you’re talking about.
Does your company utilize webinars as an online marketing tool? How has your experience been either attending or hosting these types of events? Be sure to let us know your thoughts in the comments below.