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Everything You Need to Know About The New Twitter circa 2012

December 13th, 2011

Posted by to Social Media Marketing, Twitter Marketing

We bring you some very serious news today. Are you sitting? You’ll want to be sitting down for this.

Old Twitter is dead. Or dying. But mostly dead. Okay, let us explain.

Last week, Twitter introduced a massive redesign for the main site, iPhone and Android apps, and Tweetdeck. Jack Dorsey, chairman of Twitter, said the redesign aims to make Twitter “more accessible to all 7 billion people on the planet.” Is New Twitter going to be more accessible for you? Let’s find out.

What’s “new” about “New Twitter”

This is how our CEO Shama Kabani’s Twitter profile looks with the redesign. At first glance you’ll notice:

1. Two of the three navigation buttons across the top have changed. “Profile” and “Messages” are gone, and have been replaced by “Connect” and “Discover” actions. “Connect” directs you to a feed of all new followers, mentions, retweets, and favorites. “Discover” contains the day’s top stories and the activity feed for the people you’re following.

2. Where did your direct messages go? They’re under the dropdown menu that appears when you click on the silhouette of the human on the top right.

3. All the information that used to show up in the sidebar on the right is now on the left.

4. You can also see if the person whose profile you’re currently viewing is following you back.

5. On your homepage, you’ll notice that you can open and close tweets, replies, and retweets to see more information, and view full conversations.

Twitter Brand Pages

That’s right, Twitter has joined the likes of Facebook and Google+ with the introduction of brand-specific Twitter pages. Rumors had been floating around for awhile that this would eventually happen, but now they’re here.

So the first big difference you’ll notice is the customized Christmas banner. There’s also a promoted tweet at the top of Best Buy’s timeline. That will automatically stay there until someone at Best Buy indicates otherwise, and the media included will expand even if the viewer does not follow Best Buy (which is not generally the case with personal profiles). One other advantage for businesses is the separation of replies from their profile into a different section. This allows for a more streamlined view, while also enabling the one-on-one communication that is really the cornerstone of Twitter.

Right now Twitter is only offering customized brand pages on a limited basis to a select few launch partners. Which means you probably don’t have access to this type of profile yet, but you should in the near future.

What does this mean for Twitter marketing?

It means that brands once again have more “real estate” on Twitter.com.  Bring on the custom Twitter backgrounds …again! For more, we will have to wait and watch. One thing’s for sure, though.

“The question for each one of these marketers is what is the interesting, compelling, provocative content that they can be putting out to a larger audience to keep that engagement high,” says Twitter’s Chief Revenue Officer Adam Bain.

Twitter re-design or not…good Tweets and engaging content are more important than ever.

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