Dear Shama…I Just Don’t Get Marketing!

Dear Shama,

I am an event planner and love helping people create memorable events. I started my business with a lot of love for what I do, but now my passion is getting eroded. And it’s not because I don’t like to market! I do. I am enthusiastic about what I do and have no problems tooting my own horn. However, I just don’t get marketing. I should be a marketing pro by now, because I have read almost every book out there on the subject! Yet…I am not seeing any results in my business. What gives?

-Creative Planner in UK

Dear Creative Planner in UK,

I have a friend who watches every legal TV show known to man, but it doesn’t make her a lawyer. In order to be a good marketer, you have to do more than read books. You have to develop skills!

Buying books or taking classes won’t make you an expert marketer. Implementing those ideas you find in the books will put you on that path. There are a couple of key steps you need to follow here-

  • Start with the basics-and get REAL good at it. You may be trying too many things to market your business without having all the fundamentals in place first. If you take just one marketing strategy and apply it thoroughly you will get better results than if you implemented a hundred haphazardly.
  • Remember that it’s a process- Marketing is not just a means to an end, it is a constant process. There is bound to be trial and error, and all marketing strategies require patience and fine tuning.
  • Take it one step at a time– If you love what you do, it will show. Take your marketing one step at a time, and fully implement each strategy before moving to the next. You are on the right path!

Best of Luck!


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