Published on 26th Nov, 2007 in Online Marketing
Dear Shama…Business Blogging-is it for us?
-IT Studs in Toronto
Dear IT Studs in Toronto,
The simple answer to your question is yes. Yes, you should start a business blog if you are trying to expand your reach. A business blog is a great way to 1) showcase your skills, and 2) to reach a broader audience.
For a beginner’s lesson in business blogging check out How to Create and Manage a Business Blog. As a technical person, you may have the inclination to “optimize” your blog with widgets galore. Resist this urge at first, and focus on writing truly solid content. How-to posts do well in the business blog world. You will need to reach out to fellow bloggers, and friends and family to get initial traffic on the website. Also, put your blog address on your business cards and in your email signatures. You will need all the traction you can get when starting out.
I also recommend getting a subscription to Word Tracker and optimizing your posts with keyword rich content. This will help drive organic search engine traffic to your blog, and it will will help Google index your pages faster. Last but not least, have patience. A business blog takes time to build and sustain, but the efforts are well worth it in the long run.
Best of Luck!