CEO Shama Kabani on the Cover of Color Magazine
- posted in: Marketing
In her interview, Shama discusses emigrating from India, being rejected by 18 companies before starting Marketing Zen, and recognizing the importance of Twitter back in 2007.
“I was in graduate school in 2007 and I studied organizational communication. This was the time when Twitter was just emerging and social networking was just peaking its head out, not even in its infancy I would say, but I was fascinated by it. I had a graduate advisor who was extremely supportive of my decision to explore social media, which was not the phrase it is today – people didn’t know what that was. In the academic world you’re looking for trends and what’s new. I had a very encouraging graduate advisor and I started following my passion.”
Image courtesy of Color Magazine.