Published on 15th Oct, 2012 in Marketing
Celebrating “The Power of We” on Blog Action Day 2012
At The Marketing Zen Group, we’re passionate about everything we do. But our passion isn’t just limited to helping our clients – it’s also about helping make our world and community a better place to live. That’s why when we couldn’t pass up the opportunity to participate in Blog Action Day 2012.Blog Action Day was founded in 2007 with the goal of uniting bloggers from around the world to dedicate the same designated day to discussing and spreading awareness of a single important topic. Each year’s topic has tackled an issue that impacts all of us in significant ways; past topics have included climate change, poverty, hunger, and clean water. This year’s topic is one that speaks to all of us, in every sense: “The Power of We”.What is The Power of We? Blog Action Day explains: “The Power of We is a celebration of people working together to make a positive difference in the world, either for their own communities or for people they will never meet half way around the world.”With this in mind, we wanted to take today, October 15th – Blog Action Day – to talk about an annual event put on by one of our clients, the Dallas YMCA, that is not only an event that is very special to us here at The Marketing Zen Group – many of us are participants each year – but also an event that brings invaluable benefits to our community in a number of ways.Dallas YMCA Turkey TrotThe Dallas YMCA Turkey Trot – or simply “The Trot”, as it’s sometimes referred to – takes place on Thanksgiving Day and consists of two courses for runners and walkers: the main eight mile run for those with a competitive spirit, as well as a 5K “fun run” for families and participants of all ages (including four-legged family members) to enjoy.However, the Turkey Trot is more than just a race. The purpose of the event is to offer a fun activity, of course, but also to provide an event that builds a sense of community and togetherness in a fun and active environment. The first Dallas Turkey Trot took place in the 1940s at the Old Fairgrounds, and the event became an annual eight-mile race in 1968 with 107 runners taking on the course that was simply marked by running “to the big oak tree and back.” Today, tens of thousands of participants show up each year – 2011’s Trot set a record with 36,820 attending – to run, walk, cheer each other on, and enjoy the festivities.But the festive gathering that brings people together also gives back to the community in a more direct – and incredibly important – way. The proceeds of the Turkey Trot benefit YMCA Teen and Family programs, including YMCA programs for the Live Strong at the YMCA Lance Armstrong Cancer Collaborative, YMCA Urban Swim Program and scholarships for disabilities.The 2012 Dallas YMCA Turkey Trot will take place on Thursday, November 22, at 9:00 am, starting and ending at Dallas City Hall Plaza. To learn more about the Dallas YMCA Turkey Trot or the community programs supported by the YMCA, visit the Dallas YMCA or the official website of the Dallas YMCA Turkey Trot.