• 3 Reasons Why Video is Vital to Your Marketing Strategy

    Humans are emotional, story-driven individuals that love to be emotionally stimulated. Laughter, excitement, and curiosity are all evoked from movies, commercials, short films, and even the tried-and-true cat video. It’s clear to see we all love video, but why? More importantly how should you use it in your marketing strategy? It’s Personal For just a moment, I’d like for you to think about your favorite movie and what it is that you like about it. Do you love the action, the adventure, the humor, the excitement, the drama, or even the scares? These personal experiences are the reason videos reach people at their core, letting them relate to, sympathize for, and even adore the characters and environments. A core concept to internalize is we all have our own personal brand. We are all individuals who love to express what makes us unique and share that with the world. We aren’t saying “I love sporting videos because they have great action….” but rather “I love sporting videos because I am a sporty person.” It’s not about what the video says, but rather what liking the content says about yourself. Take this 2016 holiday ad from Temptations which shows a smorgasbord of…

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  • Video and Social Media Marketing: Which Platform Will Boost Your Brand?

    I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you choose? If you’re like 59% of the senior executives interviewed by Forbes Insight on the subject, you’d prefer the video. It’s no wonder, then, that video marketing is growing by leap and bounds. They say a picture is worth a thousand words – and it’s true, as the right image online draws exponentially more eyes than a simple headline ever could, no matter how carefully crafted. But according to Forrester Research, one minute of video is worth 1.8 million words. 1.8 million! That’s a pretty bold assertion, but the stats bear it out – using video in online marketing delivers a powerful ROI. Especially in the realm of social media marketing, where videos help posts rank higher in the algorithms determining who sees what in their newsfeed, as well as drawing more interest and engagement from audience members, combining the natural appeal of video with the power of social media. Online shoppers who view a video about a product are 64% more likely to buy that product from that business – and 90% of those…

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