7 Ways to Make Your Email Marketing Mobile

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to…

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The Importance of Connecting With Your Audience in Marketing

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the…

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Five Ways to Get Your Blog Noticed

Often when you first begin a blog, it requires a lot of hard work and quality content to build a regular readership that is consistent…

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How to Maintain a Creative Marketing Strategy

As you may know, consumers have come into power in the business world. This means that marketing companies must ensure that these consumers receive what…

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Since You Probably Won’t be Able to Afford Facebook Video Ads…

We don’t have a lot of details at this point, but we’re anticipating that this summer Facebook will roll out video ads — 15 second…

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When Tragedy Strikes, Tweet Responsibly

Many of us remember the morning of September 11, 2001 vividly.  Depending on where you live,  you may have been driving in to the office…

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Prince’s performance at SXSW last month got us wondering why some companies are still partying – that is, marketing – like it’s 1999. The digital…

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Wadhwa, Hitendra. “Lessons in Leadership: How Lincoln Became America’s Greatest President.” Inc.com. Post written by Paula Gean. What’s the coolest part about working at the…

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(1/14/13 – 10:30 am PST) Breaking News: Facebook just announced a new feature they are rolling out called Graph Search (currently in beta.) What is…

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The Zen of Social Media Marketing – 3rd Edition – Be Part of the Zen Book Team

As an author, nothing means more to me than the feedback of readers. And, I’d like to enlist your help in getting the word out…

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