Marketing

  • Shama TV: Make Your Facebook Feed Work for You

    Well, it’s Monday again, and that means it’s time for another episode of Shama TV! This week Shama gives you five ways to make your Facebook feed better, so you can lose all those updates you don’t want and get more of what you do. (Scroll down for a full transcript.) 3xw Hey Zen Nation, Shama here! Are you frustrated with Facebook? Help is here! Today, I have five ways to optimize your Facebook feed to see more of what you want and less of what you don’t. The biggest complaint I hear about Facebook is this: “Help! my feed sucks! I never see posts from my closest friends but I often see things I have no interest in.” So, how do you fix it? Well, first you have to understand how Facebook works. It uses a complex algorithm to determine what to show you on your news feed when you log in. And it makes the determination with the things you tell it. So here are 5 things you can tell Facebook of what you want to see more off. Number 1. It’s all about engagement! So engage with the things you want to see more off. Don’t click…

    read more

  • shAMA: Ask Me Anything – How to Get Media Attention and Respond to Skeptics

    The next episode of shAMA: Ask Me Anything is here! In this episode, Shama talks about how to earn more media attention and respond to skeptics who think marketing is just hyping products that don’t deserve it. (Of course, it’s anything but that, as Shama explains around 1:50.) For a transcript, scroll on down. Stay up to date by following Shama TV on YouTube. New shAMA episodes release every other Thursday, and new Shama TV episodes release each Monday. Full transcript: Hi Zen Nation, Shama here. It’s time for Ask Me Anything, where I answer your questions. So let’s get started. The first question comes from Bob McIntosh on Facebook. He asked, “What advice would you give to someone who’s looking to get on TV, aka: get more media attention?” Well Bob, here’s what I have for you. My number one tip is make sure that it is a long game. You have to invest in building relationships with the media, with journalists. What does this mean? This means that when they call you at 5 p.m. and they say, “Hey Bob, we’ve got a story to fill for 6 p.m. and we don’t have anyone–can you do it?” you say…

    read more

  • Shama TV is Back!

    If you follow Marketing Zen’s fearless leader, Shama Hyder, on Instagram, Twitter, or LinkedIn, you know that she never stops learning from others and sharing what she knows. One week she’s in Philadelphia for the Forbes 30 Under 30 conference; the next she’s speaking at the INBOUND conference in Boston. Somehow, she manages to do all of this while leading our MZ team and helping us meet our clients’ marketing needs. Shama already writes regular columns in Forbes and Inc., as well as contributes to other publications across the web—but now, you can catch her on YouTube, too. We’ve recently relaunched ShamaTV, the only YouTube channel devoted exclusively to all things marketing. Episodes go live weekly on Mondays, and so far, Shama’s already shared 10 lessons she’s learned as a young CEO, discussed marketing to millennials with bestselling author Dan Schwabel, and shared priceless tips on building a personal brand. And now, we’ve added another special segment called shAMA—Ask Me Anything. In these bi-weekly episodes, Shama answers questions from followers and friends on everything from how to launch a public speaking career, to how to build social media momentum for a nonprofit. Catch the new shAMA every other Thursday. Do…

    read more

  • Blog Action Day 2015: Raising Our Voices

    At the Marketing Zen Group, we feel that we’re pretty lucky. We work with bright, energetic colleagues, we have wonderful clients, and we have a global team that grants us a worldwide perspective on our work and our industry. But there’s another, more basic reason we feel so lucky. We know that we don’t have to worry about censorship or persecution for the words we write or opinions we express, whether that’s a blog post we write for a client or a personal tweet we send out off the clock. Here in the U.S., journalists, bloggers, writers, and anyone who posts on social media can do so largely without fear of being chased down by the government and jailed. In so many countries around the world, this isn’t the case, and that’s why Blog Action Day 2015 is organized on the theme “Raise Your Voice.”  While there are, unfortunately, countless bloggers, writers, and journalists who have been imprisoned or worse simply for having the courage to speak out against injustice, we’ve decided to focus on the group of people who are calling attention to the European Migrant Crisis through their words, and sometimes, photographs. We salute these individuals and news…

    read more

  • Our Top 5 Ways to Use Remarketing to Increase Your ROI

    It’s hardly news that our digital experience is getting more personalized every day. Open Netflix, and you see movies recommended specifically for you (my recommended list recently got it completely right with The Wedding Singer, and completely wrong with Columbo—but hey, I appreciate the effort). Sign up for a retailer’s email list and they notify you when items you’ve clicked on are on sale (I and my wallet know from experience how persuasive those emails can be—thanks, Modcloth). But now the personalization is bigger than just on specific sites. You’ve probably noticed that if you search for something on Google, you’ll probably see ads for that thing—tan high-heeled shoes or The Incredibles DVD or a mid-century sofa—popping up on the sites you visit thereafter. It’s not exactly Google reading your mind, although it kind of seems that way. It’s actually an ad strategy called remarketing (or retargeting, depending on who you ask). It’s been around for several years, but it’s only in the past year or so that it seems to be literally everywhere—I mean, when was the last time you visited a website without seeing ads that seemed hand-picked for you, from plane tickets to China, to fitness apps,…

    read more

  • How to Use Quora to Help Your Business

    Websites that allow you to pose questions to the internet at large have to be one of the both best and worst things web developers have given us. You can post the silliest, most random question—“What should I have for dinner tonight?”—and you’re bound to get a slew of answers, plus start an argument about the advantages of pizza with mushrooms versus pizza with spinach.

  • Finishing Strong: Digital Marketing for the Fourth Quarter

    It’s official: summer is coming to an end. It doesn’t exactly feel like it from my house in Texas, but the calendar doesn’t lie. My Facebook feed has switched from being filled with skinny girls in bikinis frolicking on beaches to little ones posing on their porches for the first day of school. Stores are stocked up with school supplies instead of sunscreen. Yes, summer is ending.

    Summer can be rough on digital marketing efforts.

  • Marketing to Millennials: An INBOUND Presentation

    Our CEO, Shama Hyder, spoke today at INBOUND 2015 – Hubspot’s largest conference with over 15,000 people attending. She spoke on how to market to millennials – AKA the future of the workforce. Here are…

  • WTF Millennials: Tips for #ModernMarketing

    Generations are extremely broad—they homogenize vastly different people, values, interests, experiences based on having a birthday that falls within a 15 year range. Yup, not every Millennial is a mustachioed, plaid-wearing, PBR-drinking hipster—just like every Baby Boomer isn’t a crochety budget hunter who doesn’t know how to use a computer. Shocking, we know.

    People like to think of themselves as individuals, not as demographics.

  • 7 Conferences You Should Add to Your Calendar Before the End of 2015

    As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.

  • Breaking Silos: The Real Secret to Online Marketing Success

    Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office space is great. There’s no one standing over our shoulder dictating what we’re working on, when. This also means though, that we have to be especially good at managing our time and making sure that the work we do is quality and gets great results for our clients. So, how do we ensure we deliver quality work that receives those great results? It’d be easy to say that we all keep our heads down and focus on our own work. And sure, this is important because we have several departments that have a long list of tasks to accomplish. But that’s actually not what gets the best results. In fact, what we find works best is when three teams specifically, find the time to collaborate: content, social media, and search. How Do We Put Our Heads Together? Naturally, the content teams, social media teams, and search teams, all have different agendas and thoughts on priority. Because of this, it’s easy to butt heads and lose track of what is going on with a project. Is…

    read more

  • The 5 Best Social Media Tools to Free Up 2 Hours a Day

    Here at Marketing Zen, we are fortunate enough to be a virtual team. This means more or less that we all work from home, workspaces, cafes, or anywhere with Wi-Fi—and we love it. However, when you work from a remote location and don’t commute to an office, time tends to get away from you and you end up working long days (not on purpose). Our eyes are always peeled for new tools and apps to help us work more efficiently and of course, free up some time. Recently I did an interview with Media Shower where I shared some of my best advice on creating strategies that result in high engagement and ROI. These tools below won’t only help increase your engagement, but improve the quality of engagement, and your overall day-to-day efficiency. Buffer Buffer is a content scheduling and publishing app. Here at Marketing Zen, we favor Buffer when it comes to managing our personal LinkedIn presence. The tool is helping us grow our footprint on the B2B channel and draw more attention to our content, whether it’s Marketing Zen blog posts, trending articles, or current events in the marketing world. While most applications which allow you to schedule…

    read more