Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of…

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How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays…

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Published on 27th Jan, 2012 in Marketing

Ask Shama: Pondering the Podcast

Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your…

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Published on 25th Jan, 2012 in Marketing

Ask Shama: Kindle, Nook, or iPad?

Forget about work for a moment. What device should you get if you just want to read a book? Marketing pro Shama Kabani offers her…

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Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com’s marketing expert Shama Kabani simplifies the task with some…

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There are some really, really outstanding examples of corporate blogs out there. Of course, for every example of a really great corporate blog, there’s an…

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Published on 21st Dec, 2011 in Marketing

Ask Shama: Is Email Dead?

With Facebook and Twitter gaining favor as marketing tools, it might seem like email isn’t needed. But our marketing expert Shama Kabani explains why email…

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That’s right: our CEO Shama Kabani graces the cover of the December 2011/January 2012 issue of Color Magazine, which highlights topics of interest revolving around…

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If you have more than one business, do you need Twitter accounts to match? Our marketing expert Shama Kabani has the answer. Editor’s note: The…

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Does your nonprofit need help boosting its social-media presence? Our resident marketing expert Shama Kabani has some advice. Editor’s note: The marriage of technology and communication…

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