Marketing

  • 3 Twitter Marketing Secrets the Pros Know

    When it comes to social media marketing, some channels are more intuitive than others. Facebook, for example, is so commonly used that just about everyone has at least a basic understanding of how they might market their business there. But what about Twitter? Apart from posting links to your company’s blog posts and articles, this platform isn’t quite as easy to crack as far as marketing goes. That’s why we here at Marketing Zen have put together this guide to a few of the secrets we use when helping our clients with their Twitter marketing. It’s not really difficult to do – you just have to know the strategies and approaches that work, and have the resources to put them into action. Using these three strategies, you’ll be able to reach larger audiences and get them to engage with your content more than you ever thought possible. 1. Reach out to influencers. This secret requires a little bit of upfront prep before you can put it into action. First, you’ll want to do some research – and some strategizing. Which other businesses or public figures active on Twitter are relevant to your target audience? If you sell nutritional supplements, think…

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  • 4 Influencer Marketing Mistakes Your Business Can’t Afford to Make

    Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an effective influencer, but in the marketing world, there’s a bit more at stake than your friend’s reputation. Influencer marketing can increase your brand’s outreach significantly, but there are definitely also pitfalls you should know how to avoid before getting started. At Marketing Zen, we help our clients get the word out about their products and services through influencer marketing all the time, so we know how best to approach this extremely effective method of marketing – and we cringe whenever we notice companies making rookie mistakes. So as a public service, here are four of the worst influencer marketing mistakes your business can make – and how to avoid them. Failure to Strategize In order to get the most out of influencer marketing for your brand, you need to have a strategy. Plan out how you will communicate with potential influencers, what your goals are, and what you hope to gain from their impact. Assess what your brand stands for, and who your target audience…

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  • Stop Wasting Money on PPC Ads!

    How much money have you thrown away on PPC ads? If you’re like most companies, unfortunately, the answer is probably more than you’d like to admit. Here’s the thing: PPC advertising can be one of the most effective ways to drive highly qualified leads to your site…but only if you do it right.  Far too many companies try their hand at PPC without the expert guidance they need to make it work for them – and as a result, the money they spend on it is wasted. Luckily, Marketing Zen is here to help! We’ve got years of experience helping our clients maximize the marketing ROI they get from PPC advertising, so we know exactly what it takes to run a successful PPC campaign. We also know the most common mistakes that companies make when going it alone. So to help you avoid those same mistakes, and make the most of your PPC advertising, we’ve put together this guide to avoiding the two top issues we see most often. MISTAKE #1:  Not Targeting Your Audience Correctly One of the main benefits of PPC advertising is the fact that it allows you to put your ad in front of the right…

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  • LASIK Wars: The Ophthalmologist Marketing Battle Plan

    As an ophthalmologist, you’re facing a lot of unique challenges. LASIK surgery is more popular than ever before – which means you’re up against more competition than ever before. And with so many people getting LASIK every day, your pool of potential patients is steadily growing smaller. Of course, LASIK isn’t all you do – from cataract surgery to glaucoma treatments, you offer 360-degree eye and vision care. But with the constant changes in healthcare coverage, and the ups and downs of the economy affecting how people spend their money, it’s difficult to know how best to attract patients to your practice consistently. How can you stand out from the competition, and make sure that when people in your area think laser eye surgery, they think of your office? Imagine you’re a typical patient, thinking about getting LASIK or another eye surgery. What would your first steps be? You’d go online, of course, and do some research. You’d probably read up on the procedure on an informational health website or two, do a Google search for practices in your area, check out their websites and social media pages, and then look up patient reviews on a couple different sites. Marketing…

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  • Our Top 5 Favorite Influencer Marketing Campaigns

    Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who pays people to be his friends. Influencer marketing can be a bit of a tricky business (that’s why we offer influencer outreach as one of our many digital marketing services). While some brands still struggle with the idea, there are others that are doing great, innovative influencer marketing campaigns that have helped them move the needle for their sales, their cause, and other goals. Here are five of our favorite influencer marketing campaigns from the past few years. Honest Tea’s #RefreshinglyHonest campaign For  five years now, Honest Tea has been engaged in an informal social experiment to find out how honest Americans are across the country. The company sets up unmanned, pop-up stands that offer Honest beverages for $1 – on the honor system. After the pop-up event is completed, company personnel tally up the number of people who actually gave $1. This tally is included in their National Honesty Index, which rates cities and towns throughout America. (In case you were wondering, in 2015…

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  • 5 Expert Tips for Marketing Your Mobile App

    If you were going to guess how many mobile apps are available right now, what would you say? 1 million? 2 million? Well, according to statistics from July 2015 (the latest available), there were 1.5 million apps in the Apple store and 1.6 million in the Google Play store. In case you haven’t done the math yet, that’s 3.1 million apps that you can download onto your phone or tablet. Here’s the next question: how many of those 3.1 million available apps would you say you use on a regular basis? According to a Forrester Research study on app usage from 2015, if you’re like the average smartphone user then that number is a lowly, little five. Those five can vary from user to user, but big-name apps like Facebook and Google still dominate the landscape. With those kinds of odds, getting your app into the hands of users can be a daunting task. How do you cut through all the noise? How do you make your app stand out among the millions? While there’s no magic bullet, we’ve compiled some tips to help you make your app as successful as possible. Social media marketing: go big or go home…

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  • How Do You Find the Right Influencer for Your Brand?

    You know how you have that one friend who always gives you amazing movie recommendations? If he says you should see this new movie, you probably trust him implicitly – you just know he’s got great taste. But maybe this friend isn’t such a good source when it comes to, say, restaurants. Maybe, in fact, his taste in restaurants frankly sucks. Because of that, you don’t put much weight on any food recommendations he passes along your way. While you might not think of him this way, from a marketing perspective your friend with impeccable taste in film is an influencer. He’s someone whose opinion you trust, and a recommendation from him is probably more likely to encourage you to see a particular film than the best trailer that a production company can dream up. If you were to stick him online, he’d be the equivalent of a really talented, popular blogger whose movie-related posts get retweeted and shared like crazy – and, most importantly, get people to buy movie tickets. If you’ve been working in digital marketing long, you know how important influencers like him have become. In fact, they’ve become just as important as the other components of…

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  • Marketing Zen’s Furry Friends

    Working from home, as we do here at Marketing Zen, has a lot of great perks. But one of the very best is the fact that we get to spend every day with our furry friends at our side! After all, they help us get our work done each day – they deserve a little fame! So without further ado, we’d like to introduce just a few of MZ’s furry team members. Here’s what Matthew Cowling, our VP of Video Production, had to say about his three pets Sebastian, Anastasia, and Rupert. “Rupert is a 9-month-old guinea pig. He lives in what we call the “guinea mansion,” which is a 2-story home I built for him with ramps and cubbies to play in. He loves to run around the house – I have made him a “free guinea” and let him roam around my house whenever I’m home. He eats most anything, but has a main diet of hay. Sometimes I feel like a farmer because I have a zoo at my house. When guinea pigs are happy they squeak really loudly, as well as do what’s dubbed “popcorning,” which is where he jumps into the air with a burst…

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  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • Shama TV: 12 Business Trends for 2016

    As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out for these trends in 2016 and plan your strategies accordingly. View the video and transcript below. Happy New Year! Transcript: The first trend is 2016 will be a year all about the customer journey. More and more businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communication, you really have to look at the whole customer journey, how does someone go from a stranger to getting to know about your business to actually turning into a customer or client – what does that journey look like? And to that end, where does marketing fit in at each point in that decision making process? So look for businesses, smart businesses, to really revive and pay close attention to the customer journey overall and create key points of interaction, where they can really serve the customer or the prospect and helping them make that transition into a buyer. So caching, there’s my first trend for you. Today’s trend two of 12 is: the rise of influencer…

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  • Happy Holidays from the Marketing Zen Group!

    While we hope you’re not spending your pre-holiday hours surfing the web (unless it’s for gift shopping purposes, of course), we at the Marketing Zen Group do want to take a moment to wish everyone happy holidays – whether you’re celebrating on Dec. 25th or not.  We’re looking forward to enjoying the short break, then coming back refreshed for the New Year. In fact, one of our own, Imran Kidwai, will be coming back a married man in 2016, as he gets married next week (congrats, Imran!).  So enjoy your families, presents, holiday treats, and whatever else your holidays consist of – and in the meantime, enjoy this funny video of kids getting their picture taken with Santa that we stumbled upon on Mashable earlier today.   

  • 12 Days of Christmas Day 12: Digital Equity

    Today is the last day of our 12 Days of Christmas giveaway – which means it’s your last chance to subscribe to Shama TV for a chance to win either a $25 Amazon gift card or our grand prize – the Amazon Fire HD tablet. Today our CEO, Shama Hyder, shares her last trend for 2016 – digital equity. A solid digital footprint will become a greater part of evaluation for companies. View the video to learn more and scroll down for a transcript. And please share with us your feedback about these trends for 2016 by telling us on social media – we’d love to hear from you. Transcript: Hey Zen Nation! Welcome to Day 12 of our 12 Day of Christmas giveaway. Hopefully by now you’ve already subscribed to Shama TV and you’re in the running, but if you want to, take a moment now and subscribe to Shama TV on YouTube, so you get your chance to win a $25 gift card and the grand prize: the Amazon Fire Tablet HD. Very exciting! My final trend for 2016 is: digital equity – how companies start to cultivate it, how it becomes an asset when they’re going to sell their companies…

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