Finishing Strong: Digital Marketing for the Fourth Quarter

It’s official: summer is coming to an end. It doesn’t exactly feel like it from my house in Texas, but the calendar doesn’t lie. My Facebook feed has switched from being filled with skinny girls in bikinis frolicking on beaches to little ones posing on their porches for the first day of school. Stores are stocked up with school supplies instead of sunscreen. Yes, summer is ending.

Summer can be rough on digital marketing efforts.

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WTF Millennials: Tips for #ModernMarketing

Generations are extremely broad—they homogenize vastly different people, values, interests, experiences based on having a birthday that falls within a 15 year range. Yup, not every Millennial is a mustachioed, plaid-wearing, PBR-drinking hipster—just like every Baby Boomer isn’t a crochety budget hunter who doesn’t know how to use a computer. Shocking, we know.

People like to think of themselves as individuals, not as demographics.

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7 Conferences You Should Add to Your Calendar Before the End of 2015

As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.

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Breaking Silos: The Real Secret to Online Marketing Success

Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office…

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The 5 Best Social Media Tools to Free Up 2 Hours a Day

Here at Marketing Zen, we are fortunate enough to be a virtual team. This means more or less that we all work from home, workspaces,…

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Should I Hire a Social Media Marketing Agency or Hire In-House? 4 Factors to Consider

Being a marketing agency that does great work (if we do say so ourselves) for both B2B and B2C companies, you would assume that we…

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Six Elements of Forming Community

Today, we are excited to bring you a guest post written by John Jantsch.  This post was drawn from the teachings contained in his latest…

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Segmenting Your Audience Online: Are You Doing It Right?

Targeting content to consumers isn’t something new; marketers have been doing it for years. First you decide who your customers are, segment them based on…

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The Top 4 Ways to Have An Effective Twitter Call to Action

Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem…

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5 Great Ways To Accelerate Online Networking

Thanks to the development of the internet and social media, the way we meet and network with people and companies has dramatically changed. While face-to-face…

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