Marketing

  • 5 Expert Tips for Marketing Your Mobile App

    If you were going to guess how many mobile apps are available right now, what would you say? 1 million? 2 million? Well, according to statistics from July 2015 (the latest available), there were 1.5 million apps in the Apple store and 1.6 million in the Google Play store. In case you haven’t done the math yet, that’s 3.1 million apps that you can download onto your phone or tablet. Here’s the next question: how many of those 3.1 million available apps would you say you use on a regular basis? According to a Forrester Research study on app usage from 2015, if you’re like the average smartphone user then that number is a lowly, little five. Those five can vary from user to user, but big-name apps like Facebook and Google still dominate the landscape. With those kinds of odds, getting your app into the hands of users can be a daunting task. How do you cut through all the noise? How do you make your app stand out among the millions? While there’s no magic bullet, we’ve compiled some tips to help you make your app as successful as possible. Social media marketing: go big or go home…

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  • How Do You Find the Right Influencer for Your Brand?

    You know how you have that one friend who always gives you amazing movie recommendations? If he says you should see this new movie, you probably trust him implicitly – you just know he’s got great taste. But maybe this friend isn’t such a good source when it comes to, say, restaurants. Maybe, in fact, his taste in restaurants frankly sucks. Because of that, you don’t put much weight on any food recommendations he passes along your way. While you might not think of him this way, from a marketing perspective your friend with impeccable taste in film is an influencer. He’s someone whose opinion you trust, and a recommendation from him is probably more likely to encourage you to see a particular film than the best trailer that a production company can dream up. If you were to stick him online, he’d be the equivalent of a really talented, popular blogger whose movie-related posts get retweeted and shared like crazy – and, most importantly, get people to buy movie tickets. If you’ve been working in digital marketing long, you know how important influencers like him have become. In fact, they’ve become just as important as the other components of…

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  • Marketing Zen’s Furry Friends

    Working from home, as we do here at Marketing Zen, has a lot of great perks. But one of the very best is the fact that we get to spend every day with our furry friends at our side! After all, they help us get our work done each day – they deserve a little fame! So without further ado, we’d like to introduce just a few of MZ’s furry team members. Here’s what Matthew Cowling, our VP of Video Production, had to say about his three pets Sebastian, Anastasia, and Rupert. “Rupert is a 9-month-old guinea pig. He lives in what we call the “guinea mansion,” which is a 2-story home I built for him with ramps and cubbies to play in. He loves to run around the house – I have made him a “free guinea” and let him roam around my house whenever I’m home. He eats most anything, but has a main diet of hay. Sometimes I feel like a farmer because I have a zoo at my house. When guinea pigs are happy they squeak really loudly, as well as do what’s dubbed “popcorning,” which is where he jumps into the air with a burst…

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  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • Shama TV: 12 Business Trends for 2016

    As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out for these trends in 2016 and plan your strategies accordingly. View the video and transcript below. Happy New Year! Transcript: The first trend is 2016 will be a year all about the customer journey. More and more businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communication, you really have to look at the whole customer journey, how does someone go from a stranger to getting to know about your business to actually turning into a customer or client – what does that journey look like? And to that end, where does marketing fit in at each point in that decision making process? So look for businesses, smart businesses, to really revive and pay close attention to the customer journey overall and create key points of interaction, where they can really serve the customer or the prospect and helping them make that transition into a buyer. So caching, there’s my first trend for you. Today’s trend two of 12 is: the rise of influencer…

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  • Happy Holidays from the Marketing Zen Group!

    While we hope you’re not spending your pre-holiday hours surfing the web (unless it’s for gift shopping purposes, of course), we at the Marketing Zen Group do want to take a moment to wish everyone happy holidays – whether you’re celebrating on Dec. 25th or not.  We’re looking forward to enjoying the short break, then coming back refreshed for the New Year. In fact, one of our own, Imran Kidwai, will be coming back a married man in 2016, as he gets married next week (congrats, Imran!).  So enjoy your families, presents, holiday treats, and whatever else your holidays consist of – and in the meantime, enjoy this funny video of kids getting their picture taken with Santa that we stumbled upon on Mashable earlier today.   

  • 12 Days of Christmas Day 12: Digital Equity

    Today is the last day of our 12 Days of Christmas giveaway – which means it’s your last chance to subscribe to Shama TV for a chance to win either a $25 Amazon gift card or our grand prize – the Amazon Fire HD tablet. Today our CEO, Shama Hyder, shares her last trend for 2016 – digital equity. A solid digital footprint will become a greater part of evaluation for companies. View the video to learn more and scroll down for a transcript. And please share with us your feedback about these trends for 2016 by telling us on social media – we’d love to hear from you. Transcript: Hey Zen Nation! Welcome to Day 12 of our 12 Day of Christmas giveaway. Hopefully by now you’ve already subscribed to Shama TV and you’re in the running, but if you want to, take a moment now and subscribe to Shama TV on YouTube, so you get your chance to win a $25 gift card and the grand prize: the Amazon Fire Tablet HD. Very exciting! My final trend for 2016 is: digital equity – how companies start to cultivate it, how it becomes an asset when they’re going to sell their companies…

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  • 12 Days of Christmas Day 11: Rise in Training and Education

    It’s Day 11 of our 12 Days of Christmas giveaway, so make sure you subscribe to Shama TV  for one of your last chances to win a $25 Amazon card or our grand prize – an Amazon Fire HD tablet! Today’s future trend is the rise in training and education. View the video below and scroll down for a transcript. Make sure you tune in tomorrow to catch the final digital trend for 2016. Transcript: Hey Zen Nation, Shama here! Welcome to Day 11 of our 12 Days of Christmas, where we share 12 trends for the future for 2016 as well as give you lots of gifts. Just a day left, so be sure to subscribe to Shama TV on YouTube so you can enter to win a $25 gift card every day, as well as our grand prize, the Amazon Fire Tablet HD. Trend number eleven is all about training and education – aka, companies realizing that they have to invest in training and education for their teams. The last few years we actually saw companies cut back somewhat on training and education programs but now we’re seeing the opposite. We’re seeing companies really start to do more, invest…

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  • 12 Days of Christmas Day 10: Rise of Virtual Reality

    It’s Day 10 of our 12 Days of Christmas giveaway, which means you only have two more days to subscribe to Shama TV for a chance to win a $25 Amazon giftcard or the grand prize – an Amazon Fire HD tablet! Today’s trend is: the rise of virtual reality. Learn more in the video below and scroll down for a full transcript. Transcript: Hey Zen Nation! It’s Day 10 of our 12 Days of Christmas giveaway. So far we have given away lots of Amazon gift cards and if you haven’t won yet, be sure to subscribe to Shama TV for your chance to win a daily gift card and the Amazon Fire HD tablet as our the grand prize. Here is trend number 10 for you for 2016, and that is – the rise in virtual reality. Now many of you know that Facebook acquired Oculus Rift not too long ago. It’s a virtual reality gaming headset and they have also now introduced 3D videos. I think 2016 is where we will first start to see a glimpse of more of these 3D worlds, these 3D immersive experiences, where it becomes a little more commonplace. I don’t think 2016 will be…

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  • The 5 Worst Digital Marketing Campaigns of All Time

    In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that make you wonder, “Who could possibly have approved that?” This post is dedicated to those. We’ve listed our picks below for five of the worst digital marketing campaigns of all time. Why? For one thing, it’s kinda fun, and for another, we all know that you can always learn something from your mistakes. Sometimes it’s nice, though, if those mistakes belong to other people. The Bud Light “Up for Whatever” campaign. Let’s start with one of the most recent glaring failures, shall we? Bud Light launched this campaign this past spring, with the idea being that with Bud Light in hand, you’re “up for whatever.” They printed various sentences about what that means on their bottles, including “The perfect beer for removing ‘no’ from your vocabulary for the night. #upforwhatever” @m_lamor24 ummm… Yes it did. pic.twitter.com/VZKeZkbi1B — DE Mom (@Momof2inDE) April 30, 2015 Well, that didn’t go over so well. Immediately, people who saw the bottles started tweeting and posting images, picking up on the slogan’s – unintended, one imagines  and hopes- implications when it…

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  • 12 Days of Christmas Day 9: Dark Traffic

    It’s Day 9 our 12-day Christmas giveaway – this not only means we are getting closer to Christmas, but it also means that our CEO, Shama Hyder, shares with you another digital trend for 2016. Trend number nine is dark traffic and how it’s going to get harder to measure. Watch the video below to learn more about dark traffic and scroll down for a transcript. Be sure to subscribe to Shama TV to get a chance to win some awesome prizes. Transcript: Hey Zen Nation! Welcome to Day 9 of our 12 days of holiday giving. Be sure to subscribe to the Shama TV channel on YouTube for your chance to win a daily prize, a $25 gift card to Amazon, and the grand prize – an Amazon Fire Tablet HD. Very cool prizes! As your bonus you get to hear me share my future trends for 2016. If you look at previous trends of 2015 and so forth you will see I’ve been pretty on point. Today’s trend is dark traffic and how it’s going to get harder to measure where traffic is coming from to your website. Well what do I mean by dark traffic? Well, right now you can…

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  • 12 Days of Christmas Day 8: Wearable Tech

    It’s Day 8 of our 12 Days of Christmas campaign! If you haven’t done so yet, make sure to subscribe to Shama TV on YouTube so you can be entered to win a $25 Amazon gift card and an Amazon Fire HD Tablet. The future trend for today is: wearable technology. Watch Shama’s take in the video below and scroll down for transcript. Transcript: Welcome to Day 8 of our 12-day giveaway, where you can win lots of prizes every day and our grand prize of the Amazon Tablet HD Fire. Be sure to subscribe to the YouTube channel Shama TV for your chance to win. So trend number eight for 2016 that I have for you is: wearables. I know wearable technology has been around for a few years now but really, it hasn’t hit mass infiltration and is not something you see lots of people wearing. Apple’s the iWatch is something that’s gotten close, but really we haven’t seen wearable technology take off the way we thought we would – but I think 2016 is going to be a turning year. Look for more mainstream companies such as Target, and different brands to start carrying wearable technology. Whether it’s a…

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