Marketing

  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • Shama TV: 12 Business Trends for 2016

    As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out for these trends in 2016 and plan your strategies accordingly. View the video and transcript below. Happy New Year! Transcript: The first trend is 2016 will be a year all about the customer journey. More and more businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communication, you really have to look at the whole customer journey, how does someone go from a stranger to getting to know about your business to actually turning into a customer or client – what does that journey look like? And to that end, where does marketing fit in at each point in that decision making process? So look for businesses, smart businesses, to really revive and pay close attention to the customer journey overall and create key points of interaction, where they can really serve the customer or the prospect and helping them make that transition into a buyer. So caching, there’s my first trend for you. Today’s trend two of 12 is: the rise of influencer…

    read more

  • Happy Holidays from the Marketing Zen Group!

    While we hope you’re not spending your pre-holiday hours surfing the web (unless it’s for gift shopping purposes, of course), we at the Marketing Zen Group do want to take a moment to wish everyone happy holidays – whether you’re celebrating on Dec. 25th or not.  We’re looking forward to enjoying the short break, then coming back refreshed for the New Year. In fact, one of our own, Imran Kidwai, will be coming back a married man in 2016, as he gets married next week (congrats, Imran!).  So enjoy your families, presents, holiday treats, and whatever else your holidays consist of – and in the meantime, enjoy this funny video of kids getting their picture taken with Santa that we stumbled upon on Mashable earlier today.   

  • 12 Days of Christmas Day 12: Digital Equity

    Today is the last day of our 12 Days of Christmas giveaway – which means it’s your last chance to subscribe to Shama TV for a chance to win either a $25 Amazon gift card or our grand prize – the Amazon Fire HD tablet. Today our CEO, Shama Hyder, shares her last trend for 2016 – digital equity. A solid digital footprint will become a greater part of evaluation for companies. View the video to learn more and scroll down for a transcript. And please share with us your feedback about these trends for 2016 by telling us on social media – we’d love to hear from you. Transcript: Hey Zen Nation! Welcome to Day 12 of our 12 Day of Christmas giveaway. Hopefully by now you’ve already subscribed to Shama TV and you’re in the running, but if you want to, take a moment now and subscribe to Shama TV on YouTube, so you get your chance to win a $25 gift card and the grand prize: the Amazon Fire Tablet HD. Very exciting! My final trend for 2016 is: digital equity – how companies start to cultivate it, how it becomes an asset when they’re going to sell their companies…

    read more

  • 12 Days of Christmas Day 11: Rise in Training and Education

    It’s Day 11 of our 12 Days of Christmas giveaway, so make sure you subscribe to Shama TV  for one of your last chances to win a $25 Amazon card or our grand prize – an Amazon Fire HD tablet! Today’s future trend is the rise in training and education. View the video below and scroll down for a transcript. Make sure you tune in tomorrow to catch the final digital trend for 2016. Transcript: Hey Zen Nation, Shama here! Welcome to Day 11 of our 12 Days of Christmas, where we share 12 trends for the future for 2016 as well as give you lots of gifts. Just a day left, so be sure to subscribe to Shama TV on YouTube so you can enter to win a $25 gift card every day, as well as our grand prize, the Amazon Fire Tablet HD. Trend number eleven is all about training and education – aka, companies realizing that they have to invest in training and education for their teams. The last few years we actually saw companies cut back somewhat on training and education programs but now we’re seeing the opposite. We’re seeing companies really start to do more, invest…

    read more

  • 12 Days of Christmas Day 10: Rise of Virtual Reality

    It’s Day 10 of our 12 Days of Christmas giveaway, which means you only have two more days to subscribe to Shama TV for a chance to win a $25 Amazon giftcard or the grand prize – an Amazon Fire HD tablet! Today’s trend is: the rise of virtual reality. Learn more in the video below and scroll down for a full transcript. Transcript: Hey Zen Nation! It’s Day 10 of our 12 Days of Christmas giveaway. So far we have given away lots of Amazon gift cards and if you haven’t won yet, be sure to subscribe to Shama TV for your chance to win a daily gift card and the Amazon Fire HD tablet as our the grand prize. Here is trend number 10 for you for 2016, and that is – the rise in virtual reality. Now many of you know that Facebook acquired Oculus Rift not too long ago. It’s a virtual reality gaming headset and they have also now introduced 3D videos. I think 2016 is where we will first start to see a glimpse of more of these 3D worlds, these 3D immersive experiences, where it becomes a little more commonplace. I don’t think 2016 will be…

    read more

  • The 5 Worst Digital Marketing Campaigns of All Time

    In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that make you wonder, “Who could possibly have approved that?” This post is dedicated to those. We’ve listed our picks below for five of the worst digital marketing campaigns of all time. Why? For one thing, it’s kinda fun, and for another, we all know that you can always learn something from your mistakes. Sometimes it’s nice, though, if those mistakes belong to other people. The Bud Light “Up for Whatever” campaign. Let’s start with one of the most recent glaring failures, shall we? Bud Light launched this campaign this past spring, with the idea being that with Bud Light in hand, you’re “up for whatever.” They printed various sentences about what that means on their bottles, including “The perfect beer for removing ‘no’ from your vocabulary for the night. #upforwhatever” @m_lamor24 ummm… Yes it did. pic.twitter.com/VZKeZkbi1B — DE Mom (@Momof2inDE) April 30, 2015 Well, that didn’t go over so well. Immediately, people who saw the bottles started tweeting and posting images, picking up on the slogan’s – unintended, one imagines  and hopes- implications when it…

    read more

  • 12 Days of Christmas Day 9: Dark Traffic

    It’s Day 9 our 12-day Christmas giveaway – this not only means we are getting closer to Christmas, but it also means that our CEO, Shama Hyder, shares with you another digital trend for 2016. Trend number nine is dark traffic and how it’s going to get harder to measure. Watch the video below to learn more about dark traffic and scroll down for a transcript. Be sure to subscribe to Shama TV to get a chance to win some awesome prizes. Transcript: Hey Zen Nation! Welcome to Day 9 of our 12 days of holiday giving. Be sure to subscribe to the Shama TV channel on YouTube for your chance to win a daily prize, a $25 gift card to Amazon, and the grand prize – an Amazon Fire Tablet HD. Very cool prizes! As your bonus you get to hear me share my future trends for 2016. If you look at previous trends of 2015 and so forth you will see I’ve been pretty on point. Today’s trend is dark traffic and how it’s going to get harder to measure where traffic is coming from to your website. Well what do I mean by dark traffic? Well, right now you can…

    read more

  • 12 Days of Christmas Day 8: Wearable Tech

    It’s Day 8 of our 12 Days of Christmas campaign! If you haven’t done so yet, make sure to subscribe to Shama TV on YouTube so you can be entered to win a $25 Amazon gift card and an Amazon Fire HD Tablet. The future trend for today is: wearable technology. Watch Shama’s take in the video below and scroll down for transcript. Transcript: Welcome to Day 8 of our 12-day giveaway, where you can win lots of prizes every day and our grand prize of the Amazon Tablet HD Fire. Be sure to subscribe to the YouTube channel Shama TV for your chance to win. So trend number eight for 2016 that I have for you is: wearables. I know wearable technology has been around for a few years now but really, it hasn’t hit mass infiltration and is not something you see lots of people wearing. Apple’s the iWatch is something that’s gotten close, but really we haven’t seen wearable technology take off the way we thought we would – but I think 2016 is going to be a turning year. Look for more mainstream companies such as Target, and different brands to start carrying wearable technology. Whether it’s a…

    read more

  • 12 Days of Christmas Day 7: The Rise of Manufacturing as a Service

    Day 7 of our 12 Day Campaign of Christmas is here! That means our CEO, Shama Hyder, is sharing her seventh big digital marketing trend for 2016. Trend number seven is the rise of manufacturing as a service. Learn more about this in the video below and scroll down for transcript. And make sure to subscribe to Shama TV on YouTube to win some awesome prizes daily and increase your chances of winning the grand prize – Amazon HD Fire Tablet. Transcript: Hey Zen Nation! It’s Day 7 of our 12 Day campaign of Christmas, where every day I share with you a future trend for 2016 and you get a chance to win some awesome prizes. Every day we give away a $25 gift card for Amazon and the grand prize, an Amazon HD Fire Tablet. So exciting times. Here is my trend number 7 for you: Look for manufacturing as a service to be on the rise. What does that mean? Well, we’ve all heard about 3D printing but if I ask most of you, where can you go to get something 3D printed or what kind of things you really want 3D printed? The answer is, you might…

    read more

  • The 12 Days of Christmas Day 6: Video Advertising

    Yes, you got it right! It’s Day 6 of our 12 Days of Christmas campaign. We are halfway through this contest, so make sure you’ve subscribed to the Shama TV YouTube channel to be entered to win a $25 Amazon giftcard and a chance to be a lucky winner of an Amazon Fire HD tablet.  Our Day 6 trend is: understanding the importance of video advertising. Evolving times have increased the demand for video advertising. This is a great medium for producing a high ROI for businesses looking to create a strong brand presence. Learn more in the video below, and scroll down for a transcript.  Transcript: Hey Zen Nation! It’s Day 6 of our 12 day campaign of Christmas giving, where you have the chance to win some fabulous prizes by simply subscribing to Shama TV on YouTube – and as a bonus you get to hear all my future trends for 2016. Here’s trend number six: it’s the rise in video advertising. That’s right, as other ads get toned down, you see less ROI from it. Video advertising continues to reign large so this means that if you’re watching videos, you are likely to see more ads. But if you…

    read more

  • The 12 Days of Christmas Day 3: The Importance of Email Marketing

    It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances to win a $25 Amazon giftcard, plus a chance to win an Amazon Fire HD tablet. To learn more about the giveaway, read our post announcing the contest.  Today’s trend is the importance of email marketing – despite what you may have heard, it’s not dead! Watch the video below, and scroll down for a transcript.  Transcript: Hey Zen Nation, Shama here! It’s day 3 of our 12 day holiday gift-giving campaign, where every single day I share a future trend with you for 2016 and you get the chance to win some fabulous prizes by simply subscribing to the Shama TV channel on YouTube. That’s it, it can’t get simpler than that. Trend number three for 2016 is: the importance of email marketing. Email marketing is not dead! Every year, we hear it heralded – email marketing is dead, and something else is taking its place. Email marketing is still the number one way to connect with your audience, to get them to take action….

    read more