Shama TV: Make Your Facebook Feed Work for You

Well, it’s Monday again, and that means it’s time for another episode of Shama TV! This week Shama gives you five ways to make your…

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shAMA: Ask Me Anything – How to Get Media Attention and Respond to Skeptics

The next episode of shAMA: Ask Me Anything is here! In this episode, Shama talks about how to earn more media attention and respond to skeptics…

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Published on 27th Oct, 2015 in Marketing

Shama TV is Back!

Shama TV is Back!

If you follow Marketing Zen’s fearless leader, Shama Hyder, on Instagram, Twitter, or LinkedIn, you know that she never stops learning from others and sharing…

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Blog Action Day 2015: Raising Our Voices

At the Marketing Zen Group, we feel that we’re pretty lucky. We work with bright, energetic colleagues, we have wonderful clients, and we have a…

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Our Top 5 Ways to Use Remarketing to Increase Your ROI

It’s hardly news that our digital experience is getting more personalized every day. Open Netflix, and you see movies recommended specifically for you (my recommended…

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Published on 18th Sep, 2015 in Marketing

How to Use Quora to Help Your Business

How to Use Quora to Help Your Business

Websites that allow you to pose questions to the internet at large have to be one of the both best and worst things web developers have given us. You can post the silliest, most random question—“What should I have for dinner tonight?”—and you’re bound to get a slew of answers, plus start an argument about the advantages of pizza with mushrooms versus pizza with spinach.

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Marketing to Millennials: An INBOUND Presentation

Our CEO, Shama Hyder, spoke today at INBOUND 2015 – Hubspot’s largest conference with over 15,000 people attending. She spoke on how to market to millennials – AKA the future of the workforce. Here are…

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Finishing Strong: Digital Marketing for the Fourth Quarter

It’s official: summer is coming to an end. It doesn’t exactly feel like it from my house in Texas, but the calendar doesn’t lie. My Facebook feed has switched from being filled with skinny girls in bikinis frolicking on beaches to little ones posing on their porches for the first day of school. Stores are stocked up with school supplies instead of sunscreen. Yes, summer is ending.

Summer can be rough on digital marketing efforts.

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WTF Millennials: Tips for #ModernMarketing

Generations are extremely broad—they homogenize vastly different people, values, interests, experiences based on having a birthday that falls within a 15 year range. Yup, not every Millennial is a mustachioed, plaid-wearing, PBR-drinking hipster—just like every Baby Boomer isn’t a crochety budget hunter who doesn’t know how to use a computer. Shocking, we know.

People like to think of themselves as individuals, not as demographics.

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7 Conferences You Should Add to Your Calendar Before the End of 2015

As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.

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