• Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

    Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

  • 4 Pro Tips For Using Instagram Stories To Market Your Business

    Here at Marketing Zen, our goal is to help our clients take their businesses to the next level – and one of the major ways that is accomplished is through digital marketing strategies that help build brand identity and create engagement.

  • 10 Expert Tips for Creating Stellar Email Content

    There’s nothing like staring at a blank email template to make you want to procrastinate with a few cat videos. Practically every business uses some sort of email marketing – however, it’s a tough thing to get just right. Think back to the last time you took a look through your promotions tab in Gmail. How many emails did you click on? 1? 5? Any? If you did open any, how many did you actually read? Now go one step further: Of those, did any make you actually click on a link? If you’re like most people, your engagement level goes down with each subsequent step. You might open 10 emails, read 3, and click on one or two links. Then the rest of the 150 marketing emails sitting in your inbox languish there for a couple of days or weeks before getting sent to Trash. In fact, overall click rates for companies that send 16-30 email campaigns per month range from a median of 6.3% to 7%, according to research by Hubspot. Although that may sound low, it’s not a bad number to use as a benchmark. Plus, the important  thing to focus on is not your current open…

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  • 10 Remarkable Strategies for Content Marketing

    It’s accepted wisdom these days that a blog is an important element of any solid business website. Not only does it provide benefits when it comes to SEO and social media, it also allows prospective customers more insight into the personality, culture, experience and expertise of a company. Unfortunately, what’s missing from many company blogs is a clear understanding of what it takes to take a blog from a perfunctory addition to a site to an effective and central element of a strong digital marketing strategy. Over the years, we’ve worked with both B2C and B2B clients across industries to create or revitalize blogs and make them into traffic-driving powerhouses for their sites, so we are intimately familiar with the ins and outs of making a blog successful. Here is an overview of the 10 most important strategies we’ve found are necessary for successful content marketing via a blog. 1. Start with a strategy. You wouldn’t approach any other aspect of your business without a strategic plan in place, so why “just start blogging” without first mapping out exactly what the objectives for your blog are, who your audience is, and how you’re going to appeal to them? First, you’ll…

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  • 5 Incredibly Easy Ways to Skyrocket Traffic to Your Blog

    How many emails do you get each week, on average, with subject lines promising the ultimate secret to getting massive amounts of blog traffic? If you’ll just sign up for their exclusive course, or buy their top secret guide, you too can learn the complex strategies involved in boosting your blog traffic sky high! The truth is, there are a few tricks to boosting blog traffic – but they’re not really secrets, and they’re definitely not complex or hard to implement. They simply involve new ways of approaching both your blog topics and the way you promote your blog. They can be used in combination or independently of each other – either way, they are surprisingly effective for being so easy to put into action. Here at Marketing Zen, our goal is to take our clients’ businesses to that next level – to help them move from ‘successful, growing business’ to ‘recognized industry leader.’ A large part of becoming that go-to leader in their field is establishing themselves as experts – and one of the major ways that is accomplished is through a robust, popular blog that gets comments and shares and engagement. So without further ado, here are five…

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  • Why Facebook Live will be Hotter than YouTube for Your Business

    Here at Marketing Zen, we’ve long been advocates of the power of video in marketing, both for our clients and ourselves. Our CEO, Shama Hyder, has hosted an online marketing show called ShamaTV for years, in which she shares digital marketing tips, interviews other experts in the field, and takes viewers behind the scenes at some of the events where she presents: For our clients, we create marketing videos designed to take their business to the next level, and make them into industry leaders, like this one we put together for Promax Nutrition: Video is a marketing channel that gets proven results. But up until now, most marketing video production has focused on prerecorded video. Live video just wasn’t usually attractive, or feasible, for many reasons, so businesses simply focused on using the most popular and successful platform for video – YouTube. And they got results – and still do. But the game is changing. Thanks to Facebook Live video streaming, marketing via live video is not just possible now – it’s wildly effective, and rapidly gaining in popularity. While YouTube still is – and will remain – a powerhouse in terms of video marketing, Facebook Live has shown itself…

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  • How To Dominate Your Industry Via Digital Marketing

    Coca-Cola. It’s such a ubiquitous brand, across the globe, that “Coke” has replaced the word “soda” in many parts of the country. When you have a cold, you reach for the Kleenex. If you get a cut or a scrape, you grab the Band-Aids. Need to make copies at work? You head over to the Xerox machine. Brands like these, that have become such household names that they are now actually the most common way to refer to the products they sell, used to have to spend millions on advertising – over years, and sometimes even decades – to get to that point. Today, any company with a great product and solid customer service can become a leader in their industry in only a fraction of that time, and for only a fraction of the cost – if they take advantage of the right digital marketing strategies. Whether your organization’s goal is to branch out and dominate a new market, to become the undisputed leader in your industry, or even to become a household name and join the pantheon of brands recognized on sight by the entire country, digital marketing can take you there. But only if you know what…

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  • 3 Twitter Marketing Secrets the Pros Know

    When it comes to social media marketing, some channels are more intuitive than others. Facebook, for example, is so commonly used that just about everyone has at least a basic understanding of how they might market their business there. But what about Twitter? Apart from posting links to your company’s blog posts and articles, this platform isn’t quite as easy to crack as far as marketing goes. That’s why we here at Marketing Zen have put together this guide to a few of the secrets we use when helping our clients with their Twitter marketing. It’s not really difficult to do – you just have to know the strategies and approaches that work, and have the resources to put them into action. Using these three strategies, you’ll be able to reach larger audiences and get them to engage with your content more than you ever thought possible. 1. Reach out to influencers. This secret requires a little bit of upfront prep before you can put it into action. First, you’ll want to do some research – and some strategizing. Which other businesses or public figures active on Twitter are relevant to your target audience? If you sell nutritional supplements, think…

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  • 4 Influencer Marketing Mistakes Your Business Can’t Afford to Make

    Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an effective influencer, but in the marketing world, there’s a bit more at stake than your friend’s reputation. Influencer marketing can increase your brand’s outreach significantly, but there are definitely also pitfalls you should know how to avoid before getting started. At Marketing Zen, we help our clients get the word out about their products and services through influencer marketing all the time, so we know how best to approach this extremely effective method of marketing – and we cringe whenever we notice companies making rookie mistakes. So as a public service, here are four of the worst influencer marketing mistakes your business can make – and how to avoid them. Failure to Strategize In order to get the most out of influencer marketing for your brand, you need to have a strategy. Plan out how you will communicate with potential influencers, what your goals are, and what you hope to gain from their impact. Assess what your brand stands for, and who your target audience…

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  • Stop Wasting Money on PPC Ads!

    How much money have you thrown away on PPC ads? If you’re like most companies, unfortunately, the answer is probably more than you’d like to admit. Here’s the thing: PPC advertising can be one of the most effective ways to drive highly qualified leads to your site…but only if you do it right.  Far too many companies try their hand at PPC without the expert guidance they need to make it work for them – and as a result, the money they spend on it is wasted. Luckily, Marketing Zen is here to help! We’ve got years of experience helping our clients maximize the marketing ROI they get from PPC advertising, so we know exactly what it takes to run a successful PPC campaign. We also know the most common mistakes that companies make when going it alone. So to help you avoid those same mistakes, and make the most of your PPC advertising, we’ve put together this guide to avoiding the two top issues we see most often. MISTAKE #1:  Not Targeting Your Audience Correctly One of the main benefits of PPC advertising is the fact that it allows you to put your ad in front of the right…

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  • LASIK Wars: The Ophthalmologist Marketing Battle Plan

    As an ophthalmologist, you’re facing a lot of unique challenges. LASIK surgery is more popular than ever before – which means you’re up against more competition than ever before. And with so many people getting LASIK every day, your pool of potential patients is steadily growing smaller. Of course, LASIK isn’t all you do – from cataract surgery to glaucoma treatments, you offer 360-degree eye and vision care. But with the constant changes in healthcare coverage, and the ups and downs of the economy affecting how people spend their money, it’s difficult to know how best to attract patients to your practice consistently. How can you stand out from the competition, and make sure that when people in your area think laser eye surgery, they think of your office? Imagine you’re a typical patient, thinking about getting LASIK or another eye surgery. What would your first steps be? You’d go online, of course, and do some research. You’d probably read up on the procedure on an informational health website or two, do a Google search for practices in your area, check out their websites and social media pages, and then look up patient reviews on a couple different sites. Marketing…

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  • Our Top 5 Favorite Influencer Marketing Campaigns

    Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who pays people to be his friends. Influencer marketing can be a bit of a tricky business (that’s why we offer influencer outreach as one of our many digital marketing services). While some brands still struggle with the idea, there are others that are doing great, innovative influencer marketing campaigns that have helped them move the needle for their sales, their cause, and other goals. Here are five of our favorite influencer marketing campaigns from the past few years. Honest Tea’s #RefreshinglyHonest campaign For  five years now, Honest Tea has been engaged in an informal social experiment to find out how honest Americans are across the country. The company sets up unmanned, pop-up stands that offer Honest beverages for $1 – on the honor system. After the pop-up event is completed, company personnel tally up the number of people who actually gave $1. This tally is included in their National Honesty Index, which rates cities and towns throughout America. (In case you were wondering, in 2015…

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