Data-Driven Marketing Is Vital for 2017: How To Make It Your Strategy

The idea behind customer data-driven marketing isn’t complicated. You collect customer data and then use it to guide your marketing efforts in a more effective…

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Published on 3rd Jan, 2017 in Marketing

15 Foolproof Ideas for B2B Blog Posts

15 Foolproof Ideas for B2B Blog Posts

B2B blogs can be a challenge for even the most experienced content marketer. There’s the issue of tone, for example. You have to maintain one…

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Everything You Need to Know About Digital PR

Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and…

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11 Hot Headline Tricks You Can Steal from the Pros

The single most important part of your blog post, article, or white paper is the headline. It’s what sells the entire piece and entices the…

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16 Tips to Help You CRUSH It on Pinterest Before Your Competitor Does

Unless you’ve been living under a rock, you’ve doubtless heard about Pinterest. The image-rich social media site is booming, with over 54 million new pins…

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3 Reasons Why Video is Vital to Your Marketing Strategy

Humans are emotional, story-driven individuals that love to be emotionally stimulated. Laughter, excitement, and curiosity are all evoked from movies, commercials, short films, and even…

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60 Most Commonly Asked Questions About Digital Marketing – Answered!

Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred…

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Video and Social Media Marketing: Which Platform Will Boost Your Brand?

I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you…

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How to Create Epic Content: Writing Tips for People Who Hate to Write

So you’ve just been put in charge of your company’s brand-new blog, and the director has given you total creative control. That’s exciting news, right?…

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How to Write Engaging Content for Even the Most Boring Industry

If someone asked you to come up with a list of boring industries, what would you include? Lighting fixtures? Plumbing? Electronics manufacturing? Housecleaning? We get…

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