Marketing

  • We are Hiring! Looking for an Awesome Online Project Manager

    ***Update – This position has been filled. Thank you for your interest! *** Online Project Manager This is not your usual “project manager” position. We don’t require a certification. We are looking for the right person who can manage a diverse online staff (we are a virtual company) and on-going deadlines. If you love to work, want to work from home, and are looking to learn more about online marketing – this is for you. This is not your average 9-5 job. Responsibilities: – Serve as the primary medium between Account Manager and the technical staff (developers, designers, etc.) – Keep projects on track through clear task lists, issue tracking, status reports, and meeting notes – Check work for quality assurance – Must be able to present deliverables and manage expectations – Manage and resolve management and project related issues – Keep up team morale Minimum Qualifications: – DFW Area Resident – MUST be Tech-Savvy – Experience managing projects and people – Experience managing multiple deadlines – Excellent communication skills and problem solving skills – Work well under pressure – Excellent organizational skills – Want to work in a start-up like environment (lots of passion and you care more about…

    read more

  • Why Google Instant is a Bad Idea

    Most people know that I studied social media in graduate school. But, most don’t know that I also studied how people experience Time. Time with a capital T can actually be broken down into various dimensions. Some of these dimensions are: urgency, precision, scheduling, and pace. We all have 24 hours in a day but how we experience those hours is vastly different, even when our tasks are similar. While I applaud the fact that Google wants to save us a few milliseconds a search, I am not convinced that trying to guess my thoughts is the way to go. Why Predictive Technology is a BAD IDEA Google recently introduced Google Instant. Long gone are the days where you had to WAIT a few seconds for Google to deliver your results. Now, Google will deliver them as you TYPE. That’s right. Before you even finish a thought, Google will provide you with helpful suggestions. Can you imagine Google Instant as a date? Me: I love dog.. Google Instants: Dogs? Dogging? Dog toys? Dogs for sale? Me: Just dogs… (Check Please!) What can I say? I don’t like the idea of my friends or my search engines trying to guess my…

    read more

  • How Older Users are Utilizing Social Media

    When I first started speaking about social media marketing in 2008, I’d survey the group to see how many people used social media sites. The majority of baby boomers in the room would NOT raise their hands. Fast forward to 2010, and there is rarely a soul in the room who isn’t using Facebook or LinkedIn. The PEW Internet Research Center just released a report on how older users are using social media. I wanted to share some of the key statistics here and my thoughts. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. During the same period, use among those ages 65 and older grew 100%–from 13% to 26%. By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%. 1 in 10  internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others. My thoughts: 1) As social media infiltrates every aspect of our lives – online and offline – we are forced to learn and adapt. Imagine that you are a 60 year old HR executive. At…

    read more

  • The Tech Titan Award Speech I Should Have Given

    There are events in life that you prepare for: your wedding, the annual Thanksgiving dinner, graduation, the birth of your child. Then, there are events which you almost miss because you drank too much Pepsi and needed a bathroom break. Last night was such an event. When the Alliance of Women in Technology nominated me for the Tech Titan Emerging Company CEO award, I was grateful. I felt honored that they would deem me worthy of their nomination. When I made one of four finalists I was thrilled. I thought “wow! the Judges really wanted to encourage a young entrepreneur.” And, that’s where I stopped. I didn’t dare dream that I would actually WIN the award. My fellow finalists were top notch CEOs and had accomplished more in their careers than most people accomplish in multiple life-times. I was truly excited about the Gala. Mostly about dressing up, going out with my husband,  and eating good food! What can I say? I live for the simple pleasures.When someone asked me if I thought I was going to win, I just shook my head vehemently. “Who? Me? No way! Have you seem the other finalists? I am just going for the…

    read more

  • Think Before You Post – an Open Letter to All Consumers

    Dear Consumer, “Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” Theodore Roosevelt. This is one of my favorite quotes – perhaps because I consider myself a constant creator and editor at heart. I was speaking with a reporter from MSNBC today, and we started talking about business ethics. As we explored what it means for businesses to be ethical, it made me think about the flip side of the coin – consumer ethics. We as Consumers Have NEVER Had This Much Power It is 1972 – you are watching a Television ad for a product you know sucks. What do you do? It ranges from nothing to telling your next door neighbor to perhaps yelling at the TV. Good luck. Today, you can call a toll-free number, post on Facebook or Twitter, write a blog post, leave a review on Amazon, and a million other things. We as consumers have never had it SO GOOD. We insist on businesses being ethical, as they should, but…

    read more

  • 13 Ways to Land your Dream Internship in Marketing, PR, and Social Media

    Summer time is here! In Texas this means hot summers, ice-tea, swimming pools, and barbecue. It also means lots of student and graduates are looking for internships. As resumes fill my inbox, and I find myself dispensing advice more often than usual, a blog post on the topic seems fitting. 1) Re-do the Resume – As a student, I never understood it. My resume looked JUST like the template provided by the career center. Big mistake! As an employer, I hate seeing such resumes. Tweak your resume for each position. If you can’t take 30 minutes to do that, then don’t consider applying for that position. You don’t want it badly enough. 2) Beef up your LinkedIn Profile -Before you ask your parents and their friends to forward your resume, think twice. Instead, beef up your LinkedIn profile. Now, give the profile address to your network. Make it easy for others to help you find your dream job. 3) Tweet Tweet – If you want a job in PR, Marketing, or Social Media, you need to be on Twitter. And, I don’t make sweeping generalizations like this easily. Twitter is faster than the API. You need to have an account…

    read more

  • St. Gallen Symposium – Switzerland, Chocolate, and Lessons on Entrepreneurship

    “Super! Danke. Ciao.” – That is my chosen foreign phrase around here. I am in St. Gallen in Switzerland for the Leaders of Tomorrow Symposium. Every year, 200 young leaders are invited to join the symposium to discuss entrepreneurship. This is the 40th year, and I was honored to receive an invitation. Over 46 countries are represented. This is a two day “pre-programme”, then the actual symposium with today’s leaders starts. Today was the 2nd day. Here is a recap of my two days here so far. Day 1 – I landed in Zurich at 8:30 am. That would be about 1:30 AM Dallas time, so I was extremely jet lagged. After quickly refreshing in one of the airport bathrooms, I decided to buy a pre-paid SIM card for an unlocked phone so I could make and accept emergency calls. There are two big carriers in Zurich – Sunrise and Yellow. If you are wanting to call the U.S. – Yellow offers better deals. For 20 CHF (roughly 20 Swiss Francs equals 20 dollars), I purchased 100 minutes with a Swiss number and texted the number to key parties. It is 25 cents per minute to the US.  I made sure…

    read more

  • Win a Free Social Media Strategy Session with Shama

    I can’t BEGIN to tell you how excited I am. As many of you know, I’ve worked really hard on my first book – The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue. Well -it is FINALLY here! Amazon has released it and so have bookstores across the country. The BUZZ is building! – I debuted it on Good Morning Texas last week. – FastCompany.com wrote a review of it here: http://bit.ly/fastcompanyshama Now, I need your help because I couldn’t have gotten this far without your support. Here is how you can help: 1) Order your copy if you haven’t already done so. You can grab it online at http://www.ZenofSocialMedia.com or at Amazon: http://amzn.to/zsmmbook 2) Contact your local bookstore and library to make sure they get a copy. 3) Spread the word using social media. For example, you can tweet: Just read @Shama’s book – The Zen of Social Media Marketing or you can leave an Amazon review. *If you are a blogger or a journalist, please email April at MarketingZen.com for a F’REE review copy of the book.* I have my monitoring systems online fired up. Every week I will pick…

    read more

  • 21 Businesses You Can Start in a Refugee Camp

    On my drive back home yesterday, I was listening to a fabulous segment on NPR about how the people in Haiti refugee camps have taken to starting businesses in their tents. Astonishing, isn’t it? That business can thrive, and often does, in the direst of circumstances. It got my brain going – and I made a list of 21 businesses someone can start in a refugee camp. 1) Food & Water – Back to the basics. Food and clean water are rare in camps, and FAIR PRICED vendors who can provide fundamental supplies win. 2) Fortune Telling –Read palms or tarot cards for fun? No matter the time or place –people are always eager to know their fortunes. 3) Entertainment – Rescued a Television set? Or put together some hand puppets? Diversion is a valuable commodity during tough times. 4) Beauty Salon – Men still need haircuts and many women will still spend their last dime on lipstick. 5) Bed & Breakfast – Well, not exactly. But, not everyone has a tent. If you setup an extra, you can offer people the comforts of shelter. 6) Restaurant – Got a stove and a magic touch? Make meals for the masses!…

    read more

  • Why Good Trumps Great: The Evolution of Business

    If I could call this post a manifesto, I would. And, perhaps it is just that. This mini manifesto is written for all business owners and at-heart entrepreneurs. This past weekend, I attended a dinner hosted by good friend and colleague Suzanne Falter Barns. Tim Kelley spoke at the dinner about the old vs. new paradigm of business, and the thirty of us present chimed in. The main message: Greed is Out. Purpose is In. The businesses of the past focused solely on growth. But, today’s landscape is different. Growth is a small percent of what makes a company truly great. A small company can rule supreme (in terms of profits and brand loyalty). Bigger is no longer better. Better is. Umair Haque, blogger for the Harvard Business Review (and my recent professional crush!) wrote this: “Hypercompetition — and hypercollaboration — is accelerating. The people formerly known as consumers are now your peers. Regulators have a keener eye and a longer arm. Stakeholders went from being hippie pacifists to shark-toothed activists. In this world, mere innovation and “strategy” are commodities. Globally, naked consumption must transition into durable investment. Meaning is the new cornerstone of advantage: Does what you produce actually…

    read more

  • 7 Ways to Make an Event More Memorable

    Just got back yesterday from speaking at the Social Business Bootcamp in Dallas. See me smiling in the picture? It was a great event, and it got me thinking about what makes an event truly memorable. Event planners and conference hosts, take note. 1) Don’t overlook a great MC. A Master of Ceremonies is often an afterthought for many events, but the MC sets the mood. And, a good one makes the whole event better. Couch surfing Ori was the MC yesterday and his humor really helped the audience relax. A good MC will make the speaker’s job easier. 2) Loan out video (point and shoot) and digital cameras to the participants. At the end, collect them back and put the content online. It is a great way to engage the crowd and see the event from many perspectives. 3) Choose a Twitter hashtag beforehand. Make sure all the participants know what it is and encourage them to use it before and after the event – not just during. This is a great way to see what someone remembers a week -or even a month -from the event. 4) Give all participants a copy of the agenda. On the back…

    read more

  • Why No One Will Fan Your Facebook Fan Page

    Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your auto shop or financial services consulting page on Facebook. But, for the most part – no one else will. People Fan Pages Based on Their OWN Identities. I learned this lesson in graduate school while researching for my thesis. People don’t join groups or fan pages because of you or what you offer. They join because of them. Facebook is the ultimate mirror. We create profiles that reflect who we are as human beings. We fan pages based on how they fit into our image of ourselves. See yourself as a neighborhood proud soccer mom? You will probably fan the local farmer’s market page. See yourself as a technology and book lover? You will probably fan the Kindle. Understanding how people fan pages will help you get more fans. No One Loves Your Business THAT Much. If you aren’t Coca Cola or Mac – the chances are that people won’t flock to your fan pages. Your brand may not be what people identify with on a…

    read more