Marketing

  • 13 Ways to Land your Dream Internship in Marketing, PR, and Social Media

    Summer time is here! In Texas this means hot summers, ice-tea, swimming pools, and barbecue. It also means lots of student and graduates are looking for internships. As resumes fill my inbox, and I find myself dispensing advice more often than usual, a blog post on the topic seems fitting. 1) Re-do the Resume – As a student, I never understood it. My resume looked JUST like the template provided by the career center. Big mistake! As an employer, I hate seeing such resumes. Tweak your resume for each position. If you can’t take 30 minutes to do that, then don’t consider applying for that position. You don’t want it badly enough. 2) Beef up your LinkedIn Profile -Before you ask your parents and their friends to forward your resume, think twice. Instead, beef up your LinkedIn profile. Now, give the profile address to your network. Make it easy for others to help you find your dream job. 3) Tweet Tweet – If you want a job in PR, Marketing, or Social Media, you need to be on Twitter. And, I don’t make sweeping generalizations like this easily. Twitter is faster than the API. You need to have an account…

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  • St. Gallen Symposium – Switzerland, Chocolate, and Lessons on Entrepreneurship

    “Super! Danke. Ciao.” – That is my chosen foreign phrase around here. I am in St. Gallen in Switzerland for the Leaders of Tomorrow Symposium. Every year, 200 young leaders are invited to join the symposium to discuss entrepreneurship. This is the 40th year, and I was honored to receive an invitation. Over 46 countries are represented. This is a two day “pre-programme”, then the actual symposium with today’s leaders starts. Today was the 2nd day. Here is a recap of my two days here so far. Day 1 – I landed in Zurich at 8:30 am. That would be about 1:30 AM Dallas time, so I was extremely jet lagged. After quickly refreshing in one of the airport bathrooms, I decided to buy a pre-paid SIM card for an unlocked phone so I could make and accept emergency calls. There are two big carriers in Zurich – Sunrise and Yellow. If you are wanting to call the U.S. – Yellow offers better deals. For 20 CHF (roughly 20 Swiss Francs equals 20 dollars), I purchased 100 minutes with a Swiss number and texted the number to key parties. It is 25 cents per minute to the US.  I made sure…

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  • Win a Free Social Media Strategy Session with Shama

    I can’t BEGIN to tell you how excited I am. As many of you know, I’ve worked really hard on my first book – The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue. Well -it is FINALLY here! Amazon has released it and so have bookstores across the country. The BUZZ is building! – I debuted it on Good Morning Texas last week. – FastCompany.com wrote a review of it here: http://bit.ly/fastcompanyshama Now, I need your help because I couldn’t have gotten this far without your support. Here is how you can help: 1) Order your copy if you haven’t already done so. You can grab it online at http://www.ZenofSocialMedia.com or at Amazon: http://amzn.to/zsmmbook 2) Contact your local bookstore and library to make sure they get a copy. 3) Spread the word using social media. For example, you can tweet: Just read @Shama’s book – The Zen of Social Media Marketing or you can leave an Amazon review. *If you are a blogger or a journalist, please email April at MarketingZen.com for a F’REE review copy of the book.* I have my monitoring systems online fired up. Every week I will pick…

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  • 21 Businesses You Can Start in a Refugee Camp

    On my drive back home yesterday, I was listening to a fabulous segment on NPR about how the people in Haiti refugee camps have taken to starting businesses in their tents. Astonishing, isn’t it? That business can thrive, and often does, in the direst of circumstances. It got my brain going – and I made a list of 21 businesses someone can start in a refugee camp. 1) Food & Water – Back to the basics. Food and clean water are rare in camps, and FAIR PRICED vendors who can provide fundamental supplies win. 2) Fortune Telling –Read palms or tarot cards for fun? No matter the time or place –people are always eager to know their fortunes. 3) Entertainment – Rescued a Television set? Or put together some hand puppets? Diversion is a valuable commodity during tough times. 4) Beauty Salon – Men still need haircuts and many women will still spend their last dime on lipstick. 5) Bed & Breakfast – Well, not exactly. But, not everyone has a tent. If you setup an extra, you can offer people the comforts of shelter. 6) Restaurant – Got a stove and a magic touch? Make meals for the masses!…

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  • Why Good Trumps Great: The Evolution of Business

    If I could call this post a manifesto, I would. And, perhaps it is just that. This mini manifesto is written for all business owners and at-heart entrepreneurs. This past weekend, I attended a dinner hosted by good friend and colleague Suzanne Falter Barns. Tim Kelley spoke at the dinner about the old vs. new paradigm of business, and the thirty of us present chimed in. The main message: Greed is Out. Purpose is In. The businesses of the past focused solely on growth. But, today’s landscape is different. Growth is a small percent of what makes a company truly great. A small company can rule supreme (in terms of profits and brand loyalty). Bigger is no longer better. Better is. Umair Haque, blogger for the Harvard Business Review (and my recent professional crush!) wrote this: “Hypercompetition — and hypercollaboration — is accelerating. The people formerly known as consumers are now your peers. Regulators have a keener eye and a longer arm. Stakeholders went from being hippie pacifists to shark-toothed activists. In this world, mere innovation and “strategy” are commodities. Globally, naked consumption must transition into durable investment. Meaning is the new cornerstone of advantage: Does what you produce actually…

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  • 7 Ways to Make an Event More Memorable

    Just got back yesterday from speaking at the Social Business Bootcamp in Dallas. See me smiling in the picture? It was a great event, and it got me thinking about what makes an event truly memorable. Event planners and conference hosts, take note. 1) Don’t overlook a great MC. A Master of Ceremonies is often an afterthought for many events, but the MC sets the mood. And, a good one makes the whole event better. Couch surfing Ori was the MC yesterday and his humor really helped the audience relax. A good MC will make the speaker’s job easier. 2) Loan out video (point and shoot) and digital cameras to the participants. At the end, collect them back and put the content online. It is a great way to engage the crowd and see the event from many perspectives. 3) Choose a Twitter hashtag beforehand. Make sure all the participants know what it is and encourage them to use it before and after the event – not just during. This is a great way to see what someone remembers a week -or even a month -from the event. 4) Give all participants a copy of the agenda. On the back…

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  • Why No One Will Fan Your Facebook Fan Page

    Let’s face it. Your fan page is the equivalent of the party in college that no one wanted to attend.  Sure, your mom and best friend may be your fans. They may fan your auto shop or financial services consulting page on Facebook. But, for the most part – no one else will. People Fan Pages Based on Their OWN Identities. I learned this lesson in graduate school while researching for my thesis. People don’t join groups or fan pages because of you or what you offer. They join because of them. Facebook is the ultimate mirror. We create profiles that reflect who we are as human beings. We fan pages based on how they fit into our image of ourselves. See yourself as a neighborhood proud soccer mom? You will probably fan the local farmer’s market page. See yourself as a technology and book lover? You will probably fan the Kindle. Understanding how people fan pages will help you get more fans. No One Loves Your Business THAT Much. If you aren’t Coca Cola or Mac – the chances are that people won’t flock to your fan pages. Your brand may not be what people identify with on a…

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  • How to Build Offline Relationships with Bloggers

    I recently had the pleasure of being invited to a dinner party hosted by Bing – yes, the search engine. Bing invited 13 Dallas bloggers to a great Dallas restaurant to demonstrate their search engine. I’ve attended a few events where companies strive to connect with bloggers. Tres Generaciones did a good job, and so did Bing. In fact, we (at the Marketing Zen group) have also hosted events on behalf of clients who want to connect with key local influencers. I find that all these events have five key elements. 1) FOOD. Is there anything more universally pleasing? Food is a great incentive to attract people. Good food gets people talking. And really good food makes them want to stay. What can I say? If you want bloggers to take time out of their busy schedule and attend your event, be sure to have food. (I hate eating in the car.) 2) Enable Networking. I loved the fact that Bing demonstrated their search engine but allowed us plenty of time to connect with each other. I finally met Cali Lewis (great gal – and we both live in the same neighborhood!), re-connected with Zane Aveton, and met some great…

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  • What Parents Must Know about Kids and Social Media

    I usually speak on social media as it relates to marketing, but I often run into parents who ask me how they should handle social media as it relates to their kids. So, I wanted to share a few tips. Now, I am not a parenting expert. I don’t have kids yet (unless you count Snoopy the dog). But, I do know a fair amount about social media. And, high school isn’t (yet) a distant memory. Here is what I think parents MUST know about social media. 1) Admission Counselors are Looking. Heck – camp counselors are looking! I know employers are looking – I speak to them on a regular basis. You have to explain to your kids that their status updates are not for their friends’ eyes only. You have to teach them that a diary is personal. The internet is not. Kids these days (for the most part) are smart. They know perception matters. They just don’t know WHO is accessing their profile. And, don’t let them comfort you with a “it’s private mom!” Privacy settings on social networking sites are notorious for glitches. And, remember the six degrees to Kevin Bacon joke? It still applies. More…

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  • Google Buzz? That Stings!

    After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why? 1) Google should stick to what they do best – SEARCH. They could have focused on making their search better (especially with Bing at the heels). They could have indexed Facebook and Twitter so well that people used Google to find their friends to connect with on Facebook. But it didn’t. It focused on social networking. 2) Facebook should NOT allow Google access to its content. David Coursey made some excellent points about this in his PC World article. 3) Google could be in serious trouble for breaking privacy policies. People use gmail! Lets use that information to create a social networking site. Bad move. A lot of people didn’t appreciate an “instant” social network using email contacts. Email contact base does NOT equal social media base. My prediction – Google Buzz will cause a lot of buzz (pardon the pun), but then fizzle. Could I be wrong? Of course. In which case, I’ll be happy to show you how to use Google Buzz. For now, Facebook has my vote when it comes to…

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  • How to Navigate the New Facebook Design

    Screencasts and videos online

  • Can Entrepreneurship Change the World?

    There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?). Umair Haque argues we don’t need to be great, but good. We should focus on socially responsible entrepreneurship. I recently got an invitation to speak at the honorable St. Gellan Symposium in Switzerland. The topic? Entrepreneurs – Agents of Change. Tomorrow, I leave for Indiana to go speak to the bright students at Culver. On what else? Entrepreneurship. What will I tell them? Yes, entrepreneurs have changed the world since the beginning of modern civilization. Perhaps even before that. (I sense a  “even a caveman can do it”  joke.) I will tell them my story about how I became one. And, I will share with them these five key points about Entrepreneurship – 1) Ideas aren’t worth much. EXECUTION IS! Ideas are a dime a dozen. Dreamers are a dime a dozen. The true power lies in execution. No matter how brilliant the idea,  if you cannot implement it – it doesn’t mean much. 2) Invest in Education. Education doesn’t have to be conventional. It does…

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