Twitter Marketing

  • How to Get People to Follow You on Twitter in 5 Simple Ways

    It’s the eternal question, isn’t it? You may have great content to share, funny memes to post, witty comments to make – but if you don’t have any followers, none of it matters. If no one sees it, none of it will help your business grow. So how do you get those coveted Twitter followers? First of all, relax a little. Yes, having a good-sized group of followers is important. Numbers do matter on Twitter, because the more followers you have, the more people you reach. But you also want to make sure that they are quality followers. It’s better to have hundreds of followers you’ve actually connected with at some point, than to have thousands you’ve never interacted with – and probably never will. So how do you get those quality followers? Here’s your guide to attracting a big crowd on Twitter: 1. Don’t be boring. Here’s a secret: No one should ever actually answer the question Twitter asks (“What are you doing?”). Or at least, no one who wants people to care what they have to say. Would you follow someone who was always updating you on the errands she was running, or the TV shows he was…

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  • How Businesses Can Now Generate Direct Leads Via Twitter

    New Twitter lead generation feature means big things for businesses online. Generating leads has always been one of the single most important aspects of traditional marketing. Therefore, when small businesses began creating a marketing presence online, it only became natural to move these same lead generating tactics online as well to try and gather more information about their online audience. In fact, recent data collected by Infusionsoft found that over 60% of the site’s customers use social media channels like Twitter in order to generate quality leads for their company. However, moving traditional lead generation tactics online hasn’t exactly been the easiest task, especially when seeking out high quality leads and initiating follow up―until now. This week Twitter introduced new online Lead Generation Cards as a way for businesses to generate leads directly within a tweet. While Twitter Cards for promoted tweets have been a great way for followers to see featured multimedia content when they open up a company tweet, these Lead Generation Cards will take this idea one step further by being able to collect a Twitter user’s contact information (name, email address and Twitter username) all from a simple ‘Submit’ button inside of a Lead Generation Card….

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  • Your Ultimate Guide to B2B Internet Marketing Part 1: The Top 3 Social Media Sites for B2B Marketing

    Welcome to our five part series on B2B internet marketing! Over the course of our next five blog posts, we’ll be discussing how you can promote your business to other businesses via the five channels of online marketing: social media, digital public relations, content, search engine optimization, and email marketing. Today we’ll be beginning with…(Drum roll, please!)… social media marketing! At first glance, it can seem counterintuitive to use social media as a platform for B2B marketing. People hang out on Facebook and Pinterest for fun, not to look for solutions to their business problems. But while that’s usually true, most social media channels do have a very robust business side – you just have to know how to take advantage of it! The following platforms are your best bets for social media B2B marketing: 1. Google+: Here’s the thing. People buy from people, whether we’re talking B2B or B2C. So in order to show other businesspeople that there is a real person behind your business, too, you need to have a personal presence on Google+. Add a humanizing photo, fill out your profile as completely as possible, and be active in the Google+ online community, sharing content and interacting…

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  • 5 Strategies for Rocking Social Media at a Live Event

    So you’re at a conference, gaining wisdom from the pros in your industry. Or maybe you’re one of those pros yourself, sharing your years of experience, or your new and innovative ideas, in speeches and discussions. Either way, customers will be impressed to learn of your dedication to your industry, your commitment to continued learning, and, in the case of presenters, your status as an expert in your field. What’s the best way to spread the word about your presence there, and keep all your fans in the loop about what’s going on? Social media, of course! Posting live updates from the floor can bring some of the excitement and enthusiasm of the event to your followers, letting them feel almost like they’re there, taking part in the conference themselves. And anything that boosts your customers’ excitement about your industry can only be a good thing when it comes to increased business! With that in mind, here are some tips for rocking social media when you’re attending one of these events. 1.  Get everyone to pitch in. Don’t try to do it all yourself. Whether you’re speaking, running a booth, or just trying to glean as much knowledge as possible…

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  • It’s a Boy! 5 Tips for Newsjacking the Royal Birth

    Feel a strange urge to flavor your speech with a British accent today, guvnah? Any plans for fish and chips for dinner tonight? Or how about a pint of ale at your local British pub? Everyone here in America, and of course, over in England as well, seems to be excited about the arrival of Will and Kate’s firstborn. Regular TV shows are being preempted by special reports on the royal family, royal baby-related souvenirs are flying off the shelves…and businesses of all stripes are taking advantage of the hoopla in their social media marketing. What they’re doing is called newsjacking. Whether it’s Oreo proclaiming “Long Live the Crème” on Twitter, or Pampers releasing a YouTube video protesting that every baby is a prince or princess, they’re all taking a current news event and adding their own unique spin to it. Newsjacking can be an extremely effective way to bring attention to your company by piggybacking on the popularity of a breaking news story. Before you start running up that Union Jack, though, here are a few tips you should be aware of to make the most of your foray into newsjacking. 1. Timing is everything. This one is pretty…

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  • 6 Signs That You May Not Have A Digital Marketing Strategy

    Is your company “doing without thinking,” or do you actually have a strategy? Many different businesses have their own internal strategies and initiatives set in place in order to support their company goals year to year. Some companies like to focus the majority of their efforts on improving their internal team, while others put their main focus on their products and services. These are the building blocks that help your company be successful and thrive as a business, whether you are selling products to consumers or providing helpful services to other thriving businesses. In addition to internal strategies, many business, both large and small, also have marketing strategies set in place in order to brand their company and connect further with their audience. Unfortunately, often times these strategies are not completely thought out and are set in place without ever thinking of long term goals or results. This kind of “doing without thinking” strategy is actually not much of a strategy at all. Here are six signs that you may not actually have a successful digital marketing strategy set in place for your business: 1. You Don’t Truly Know Your Audience When most people think of the term “audience” in terms…

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  • How To Make Your Online Marketing Campaign Explode Like a Red Hot YA Fiction Series (We’re Looking at You, Twilight!)

    Okay, guys, admit it. Here you are, an adult – a grown-up, fully immersed in the world of reality and responsibility. You read every publication related to your industry. You read all the latest business books to keep yourself motivated and inspired. And yet, you also, somehow, find time to read that new young adult fiction novel that’s flying off the shelves. And all its sequels. And all the other books that author has ever written. There’s nothing wrong with indulging your inner kid. In fact, young adult fiction offers some pretty intense storylines, breathtaking enough to get anyone hooked. Twilight, anyone? And what about Harry Potter? Or maybe even The Lightning Thief? Well, that same magic is what we want to harness in our online marketing campaigns. Not necessarily the whole vampire/wizard/Greek god type of magic, but the magic that hooks us from that first sentence, and then keeps us up past midnight reading. The magic that turns casual readers into raving fans. So what can we do to tap into this amazing power? Here’s a guide to making an online marketing campaign as awesome as a teen vampire romance. 1. Make your basic premise a good one. Twilight…

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  • Don’t Take Advantage of Sick Babies and Lonely Puppies to Grow Your Business

    Made you click! With a title like that, you’re probably thinking, “Yikes! Is Marketing Zen really saying that companies shouldn’t help worthy charities?” Well, don’t worry – nothing could be further from the truth. The key phrase in the title is “take advantage.” As in, don’t use them. Help them, by all means. But only if you really mean it. Here’s what we’re talking about. Have you ever seen an online cause marketing campaign that just seemed a little…off…to you? Sort of random, or maybe even opportunistic? A company whose website states that for every super-expensive product you buy, they’ll donate “a percentage” to some unnamed charity? Or companies who plaster pink ribbons everywhere, but sell products that can actually cause cancer? Yeah. Those are the guys using babies and puppies for personal gain. They don’t really seem to care about the charity they mention– it’s all just a marketing stunt to bring in the cash. Then there are the good guys. The businesses that are truly passionate about the cause they espouse, and want to spread the word among their customers so that they’ll help, too. Unfortunately, you know the old saying – one bad apple spoils the whole…

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  • Cut through the Noise of Social Media by Being Useful

    Companies don’t compete for attention from other companies, they compete again EVERYTHING! Businesses are using the same real estate that we all use every day to communicate with our friends and family: Facebook, Twitter, Pinterest and other social networks. This makes it difficult for us as we get barraged with messages to like, +1 and friend companies all day long. How does your company win? Be amazing – be Zappos! Transcend marketing. This is really hard, and often, not particularly realistic. Or… Be truly, inherently useful. Your customers will keep you close by engaging with you on social media, watching your videos, subscribing to your newsletter, reading your blog, and more. Create Youtility Your goal with Youtility is to create marketing that is so useful people would pay you for it. You, of course, won’t be charging them for your marketing but you want to provide so much value that they will want to buy your product or services. How Hilton Suggests provides Youtility Hilton Worldwide (the parent company of Hilton Hotels and their sister brands like Doubletree Hotels) has a program on Twitter called Hilton Suggests. In 2012, @LTHouston wrote on Twitter, “Good places to eat near the Magnolia…

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  • 7 Helpful Stats You Can Gather With Twitter’s New Analytics Tool

    New Twitter analytics tool offers helpful metrics for brands and businesses. There is no doubt that Twitter is a major part of a business’s social media marketing strategy. For instance, according to statistics from the website, 35% of consumers that follow a brand on Twitter are more likely to purchase from that brand. Twitter users are also 47% more likely to visit a company’s website and 35% more likely to retweet content from a brand that they follow on Twitter. However, despite how influential Twitter can be in your overall digital marketing strategy, it has always been very difficult for businesses to get specific statistics and figures about the impact that their tweets have on their followers… until now. Twitter has recently rolled out a new analytics tool that will help both small and large businesses track their Twitter engagement and marketing activities across the platform. With this new service, brands will be able to see helpful metrics such as how many times their tweet has been favorited or retweeted, how many people replied to a specific tweet, and even which type of content is most popular with their followers. How To Access Twitter Analytics The Twitter analytics tool can…

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  • The Top 4 Ways to Have An Effective Twitter Call to Action

    Often, it is easier and faster to gain followers on Twitter than it is on any other social media site. In particular, Twitter followers seem to grow much faster than Facebook likes. In fact, some numbers indicate that Twitter followers grow at a 55% faster rate than Facebook likes. While Facebook will remain king of social media for a while, Twitter is rapidly becoming the site to use for companies that want to establish their brands. Companies that want to be known should establish themselves firmly on both sites, though Twitter will likely spread their brand faster, which will help them to accelerate their online networking. So Why Use Twitter? Besides the fact that Twitter followers come rather rapidly, the marketing strategy of any company or small business should require some calls to action. Tweeting is pointless unless you are getting the results that you need from twitter, such as the results of the actions of your followers. Calls to action are extremely important but it is very difficult to execute a call to action that doesn’t seem too pushy or too corporate, which is one of the many mistakes companies can make on Twitter. Creating a call to action…

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  • The Importance of Connecting With Your Audience in Marketing

    Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly in order to determine how the target audience reacts to events, items, or situations. The reactions of your target audience will directly relate to business growth. The ability to connect with the target audience separates the great companies from the ones that are just doing okay. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. In fact, you might even need to update your marketing strategy to stay relevant. Who is your target audience? If you’re going to connect with your audience, then you need to have a good, rough idea of who they are. Typically, it might be a great idea to learn the demographics of your target audience and update that information frequently. This way, you can develop marketing…

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