Twitter Marketing

  • MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

    SEO:You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign from an account because the data remains in a user’s history forever. In a semantic response to this observation, Google will be replacing the word “delete” with “replace” in a forthcoming update. The company hopes that this change will help advertisers understand that removed objects will always remain available for future reference. People living in the European Union, which just passed the “Right to be Forgotten” act, are finding that when they ask Google to “forget”l inks that involve their names, the search engine is forgetting more than what they bargained for. Google is also removing links for any search that involves names combined with additional words. For examples, if there’s someone named John Smith in Spain who asks for links with his name to be forgotten, searches for his name won’t appear, and searches for “John Smith Barcelona” or “John Smith investment banker” also will ignore him. Social Media: Whether you’re celebrating or mourning Brazil’s loss in the World Cup this week, chances are that you either read or wrote something on Twitter about…

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  • 4 Tips for Social Media Marketing Targeting College Students

    Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a journalism student at Texas Tech University. In this article, she gives businesses unique insight into how they can better reach college students through social media marketing.   When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still managed to get their clothes clean, this is now a thought at the forefront of their minds. Marketing to these new consumers is a different beast altogether. Where paper advertisements and commercials worked best for their parents, they now pay to watch shows without commercials and never pick up a paper. A growing new way to attract college students’ eyes is through social media advertising. Exchange coupons for “likes” Most college students will like a company’s Facebook page and then unlike it after they get whatever giveaway is being offered. Instead of giving them a coupon just once for clicking like, keep the coupons coming. College students notoriously have…

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  • MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

    SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the name of the author, the author’s profile photo, and his or her circle count on Google+. Now, the photo and circle count will be dropped, apparently to make the design look less cluttered. A representative stated that click-through rates with the less-cluttered look are around the same, though that remains to be seen. Google is beginning to process and remove approved page submissions through the Right To Be Forgotten Form. Right To Be Forgotten is a ruling made by the European Court of Justice in May which declares that EU citizens could request for search engines to remove links to pages deemed private, though the pages themselves will continue to exist on the Internet. Hundreds of thousands of pages are estimated to have been submitted since the ruling. Technology: Amtrak will soon be working on implementing its own high-speed wifi network for passengers on its Northeast Corridor lines, which travel between Boston, New York, and Washington DC. Amtrak’s current network offers speeds of 10 Mbps, and the improvements would boost that to a minimum of…

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  • MZ Weekly News Round-Up: Amazon’s Fire Phone, Updated Google AdWords Policies

    SEO: Google AdWords will be receiving an update to its Policy Center in September, with the search engine claiming that policies will be streamlined to provide more transparency into why they exist and what advertisers can do to comply with them. Most advertisers aren’t likely to be affected by the change, though Google points out that there will be new restrictions put in place regarding weapons, tobacco and fireworks, all of which will fall under a new Dangerous Content policy. At the SMX Advanced event this week, Google’s head of search spam announced that the search engine will be revising its rejection notices for reconsideration requests so that, in some cases, they contain more detail. A screenshot of one such notice shows a new section titled “A note from your reviewer,” followed by specific advice that would help a webmaster to prevent further manual action from Google. Social Media: In a not-so-surprising move, Facebook has launched a new, Snapchat-like mobile app with features that allow users to trade photo and video messages. The app, named Slingshot, does possess a unique quirk, however—users may only view incoming messages after responding to them with his or her own photo or video. This…

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  • MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

    SEO: Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns. Social Media: Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones and other websites they visit to target advertisements. Twitter’s chief operating officer has resigned, and his position will not be replaced as the microblogging platform’s CEO seeks more direct involvement with the company’s engineering and product teams. The COO’s responsibilities will be shifted to other executives. No reason was given…

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  • MZ Weekly News Round-Up: Twitter’s Financial Renaissance and Apple’s Smart House

    SEO: In what’s turned out to be a piece of non-news, a Google spokesperson has recently refuted speculation about updates to the Penguin algorithm by confirming that the search engine is not currently working on new Penguin or spam efforts.  The company’s response follows claims from SEOs about drastic changes in search results, especially concerning previously penalized sites. Although Google is denying that they’ve made any changes to their algorithms, webmasters whose sites are experiencing ranking changes are hesitant to believe that. Google’s head of search spam released a video this week to address a very specific SEO question: how does the search engine handle one page that has two links that lead to the same page? He answered by saying that PageRank flows to each link individually, just as it would for any other link on the page. Additionally, the treatment of anchor text may vary with time. In 2009, Google only counted the anchor text for the first link, but that may not necessarily be true today. Technology: According to a new report, Apple is planning on introducing a new smart home concept at its upcoming Worldwide Developers Conference. The company’s supposed plan is to showcase a system…

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  • MZ Weekly News Round-Up: Project Ara and Nearby Friends

    SEO: The head of Google’s search spam team addressed the biggest myths he sees today in the SEO industry. The most notable myth, apparently, is that people believe Google makes changes to search results solely to make more money for themselves by coercing people into buying ads. On the contrary, choosing or not choosing to buy ads has no impact on a website’s rankings. What’s more, Google doesn’t make changes to their organic algorithms with the intention of selling ads. Google, in the last year, launched the carousel interface, intending to better distribute content from their Knowledge Graph. Now, the company is testing something new: showing ads from paid Google Shopping results in that carousel interface. For example, a search for laptops will bring up a carousel that features different laptops from a variety of vendors. Social Media: Facebook is back in the news, and this time it’s not for another multi-billion dollar acquisition. The world’s largest social network announced a new feature for its core product this week: Nearby Friends. As the name suggests, the feature will let users see which of their Facebook friends are in physical proximity to them. Nearby Friends will work on iOS and Android…

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  • Happy Birthday Twitter! Looking Back At Our Employees’ First Tweets

    In honor of Twitter’s 8th birthday today, March 21st, 2014, the popular social media company is getting just a little bit nostalgic. While Twitter itself may spending it’s birthday looking back at all of the amazing changes and growth that has occurred within their company over the last few years, they are also inviting Twitter users to get in on the fun by looking back on their own past and revisiting their first Tweets. With more than 500 million Tweets now being sent each and every day by nearly 240 million active Twitter users, it’s fun to take a look back and see the personal Tweets that kicked off our own Twitter journeys. (Hopefully they’re not TOO embarrassing!) To jump in on the Twitter fun, and in honor of Twitter’s 8th birthday, today we are looking back at our own employees’ first Tweets at The Marketing Zen Group: Shama Hyder, CEO Attending B5 Media Sessions at BlogWorld Expo in Las Vegas! — Shama Hyder(@Shama) November 7, 2007   Arshil Kabani, Vice President What to do… what to do… — Arshil Kabani (@Arshil) November 29, 2008   Idan Shnall, Vice President of Search Engine Marketing http://mensredtag.com has been ranked No. 230 on…

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  • Why Your Content Isn’t Good Enough

    We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good enough. You may be writing your heart out every single day. You may have found your brand’s ideal voice – whether it’s witty, professional, warm, sarcastic, or something else entirely. You may be researching topics late into the night, and then spending hours crafting the perfect headlines to grab people’s attention. Heck, you may even have taken a course or two on how to write blogs, learning all the nitty-gritty about how to structure your sentences to make them more effective. But even after all that, we’re here to tell you. Your content still isn’t good enough. Why’s that, you may ask? Well, let’s take a step back for a moment. What’s the purpose of content? Of course, everyone knows the answer to that, right? To inform, to help, to build trust and credibility and authority, to convert….right? Nope. The main purpose of content is to be read. OK, now you’re rolling your eyes, but it’s true, isn’t it? If your content is never read, it’ll never have a chance to inform, or build authority,…

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  • 17 Ways To Integrate Email Marketing With Social Media Marketing

    On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all the benefits of both marketing channels – while boosting the power of each exponentially. In order to create a truly integrated online marketing strategy that takes advantage of the combined forces of email marketing and social media marketing, you’ll need to stop thinking of each of these marketing methods as…

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  • 23 Ways To Use Hashtags in Your Social Media Marketing Strategy

    Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages are barely recognizable as English. Others eschew hashtags completely, deploring their use. And then there are the Jimmy Fallons and Justin Timberlakes of the hashtag world, who laugh about their love-hate relationship with them. But hashtags can definitely serve a purpose in any social media marketing strategy. The trick is knowing when and how to use them.  Use them too much, and you risk looking spammy. But not using them at all means you’re missing out on marketing opportunities galore. The key is balance and moderation. In order to demonstrate the wide variety of ways in which you can take advantage of hashtags to promote your business online, we’ve put together a list of 23 ways to use a hashtag. 1. Managing a conference: It’s a lot easier to get the word out about a conference you’re organizing if you’re able to refer attendees to a special hashtag they can use to search for updates and information. 2. Following a conference: For that matter, if…

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  • Adding Vine Video Sharing To Your Twitter Marketing Strategy

    Looking for a way to add some pizzazz to your Twitter marketing strategy? Want to delight your followers with a fun and unique way of conveying your message? Thinking of using the Vine video sharing app to spice things up a bit? Stop. Stop right there, and don’t even think about recording your six seconds worth of marketing genius… …until after you’ve read our tips on how to do it right! You see, there’s a wrong way and a right way to go about using the Vine app to add some razzle-dazzle to your Twitter marketing strategy. Do it right, and you’ll be giving your company’s coolness factor a definite boost. Do it wrong, and you’ll just look kinda dumb. We’ve put together a few tips on how to do it right, so that you can take advantage of all that Vine has to offer, without risking your cool. 1. Plan, strategize, and prepare. And any other synonyms that mean about the same thing. Vine only lets you record six seconds of video, people! If you thought it was hard to get a message across in a 30-second ad, this is 5 times harder. (Do the math!) You need to…

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