Twitter Marketing

  • 12 Must-Have Social Media Skills for Every Digital Marketer

    Every digital marketer knows how to post a Facebook update, filter an Instagram photo, and tweet an image. Most digital marketers know how to use a platform’s analytics to gauge the success of their content. These things are, after all, the basics of digital marketing. But there are certain important skills that the very best digital marketers have. These pros understand that social media marketing depends on a tenuous balance between art and science. They understand the intricacies of each channel, and how to tailor a post for optimal success on Twitter versus Snapchat. They know that on every platform, there are powerful tools, functionalities, and strategies that most social media users never bother to use or even learn about. How can you become part of this exclusive club of social media ninjas? All you have to do is devote some time to honing these 12 must-have social media skills, and you’ll be well on your way. Community engagement Social media, at its core, is about making connections with followers and building a community. For a brand, that means a few different things. The first step is to post and share content that your followers find valuable. That could be…

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  • Dark Social: What It Is and How To Deal With It

    The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common? Ignorance, or the unknown. And that’s exactly what dark social is all about. Dark social refers to the ubiquitous practice of sharing content privately; that is, not sharing something openly via social media, where shares can be tracked by companies, but instead, cutting and pasting links or even whole blog posts into emails to send them to friends. This creates a dark spot for businesses and marketers trying to keep tabs on where their web traffic is coming from, and which content is encouraging engagement. And this dark spot is significant. According to a June 2016 report from RadiumOne, 82 percent of content shared on mobile is shared through dark social – via messaging apps, email, or text. That’s up from less than 50 percent in 2014. And although we’re all very familiar with Facebook’s “share” button, it turns out we don’t use it as often as we might think. Just 13 percent of content on mobile is shared via Facebook, and 10 percent on all other social networks. Worst of all, sometimes, in all…

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  • 5 Steps to Developing an Outstanding Brand Voice on Social Media

    Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital part of digital marketing, many businesses have found themselves creating hasty profiles on three or four social media platforms, and posting what they can when they can – sometimes, simply just to maintain a presence on the channel. While this is a fairly common situation, even among large enterprises with lots of resources, it’s hardly ideal. The problem is that you’re not telling a unified story. You’re not speaking with a defined, recognizable brand voice. And that means that you’re missing out on a major opportunity to connect with your customers. How do you go from having a haphazard social media presence to one that clearly identifies what your brand is all about? The key is developing your brand voice. Follow these five steps to get started. 1. Delve into your company’s culture. Your brand voice is really an expression of your company culture, so a good place to start is to spend some time defining that culture. Is your company youthful and on-trend, like PopSugar? Or is it established and traditional, like Farmers Insurance…

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  • Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

    Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

  • 21 Common Questions About Social Media Marketing Answered

    Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing for my company? Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them…

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  • Understanding the Basics of Paid Advertising Online

    We know, we know! Paid advertising brings up a lot of questions. Why pay for something when you can use so many other digital marketing techniques to drive traffic to your website and reach your audience? And does paying for ads mean that all those blog posts, regular social media posts, and search marketing strategies aren’t worthwhile? Not at all. Here’s the deal: paid advertising on Instagram, Facebook, Pinterest and other platforms is definitely not meant to replace all those other marketing techniques. Instead, think of it as an extremely helpful supplement to them – a way to boost the number of people who see them, and make sure those people are the specific ones you’re trying to target.   By no means do we want you to stop producing killer content for your blog or pull back from any social media or search strategies that you already have in place! In fact, we want to show you how paid advertising can enhance the techniques that you’re already actively utilizing and help you get the most out of your overall marketing strategy. With the average reach of Facebook posts hovering around just 2.6% of your active followers, marketers need to…

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  • Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

    MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader, she’s documenting the experience through video. We’ll be posting her video updates throughout the show here, so check back often!  

  • The 5 Worst Digital Marketing Campaigns of All Time

    In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that make you wonder, “Who could possibly have approved that?” This post is dedicated to those. We’ve listed our picks below for five of the worst digital marketing campaigns of all time. Why? For one thing, it’s kinda fun, and for another, we all know that you can always learn something from your mistakes. Sometimes it’s nice, though, if those mistakes belong to other people. The Bud Light “Up for Whatever” campaign. Let’s start with one of the most recent glaring failures, shall we? Bud Light launched this campaign this past spring, with the idea being that with Bud Light in hand, you’re “up for whatever.” They printed various sentences about what that means on their bottles, including “The perfect beer for removing ‘no’ from your vocabulary for the night. #upforwhatever” @m_lamor24 ummm… Yes it did. — DE Mom (@Momof2inDE) April 30, 2015 Well, that didn’t go over so well. Immediately, people who saw the bottles started tweeting and posting images, picking up on the slogan’s – unintended, one imagines  and hopes- implications when it…

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  • Learn How to Market the Zen Way with Shama

    Here at Marketing Zen, our days are spent working hard and constantly corresponding with one another to ensure that our clients’ needs are met and our way of doing things is constantly improving. Behind that drive is our CEO, Shama Hyder. While you don’t get to spend your days with her like we do (sorry, we’ll try not to brag), you’ll get a chance to chat live with her this Thursday, April 23rd. She will join Inc.’s Senior Editor Kris Frieswick for a live video interview. She’ll discuss what it takes to succeed as a young entrepreneur, the best marketing and digital strategy tips for modern businesses, and more. To ask questions before or during the chat, use the hashtag #IncLiveChat on Twitter or Facebook, or write them in the comments section below. We’re looking forward to you joining in on the conversation!

  • 7 Tips for Increasing Twitter Engagement

    If your brand is not on Twitter, you need to get on or get out. With 500 million Tweets being pushed each day between 271 million active users, this is a marketing tool you cannot afford to ignore. To increase your brand’s number of Twitter followers and your level of influence, you want your followers to be engaged and motivated to reTweet your work. Being clever and interesting certainly helps. But there are some basic tricks that you should have in your toolbox to be as reTweetable as possible. Let’s look at some key Twitter statistics. Know the Rules of Engagement A picture is worth a thousand words and your Tweets are only worth 140. Take advantage of the bonus 860 words your image will get you. How effective is an appropriate image to your reTweetability? Twitter published the following guidelines. A Photo URL will increase your RTs by 35% A Video URL will increase your RTs by 28% Quotes will increase your RTs by 19% Using Digits will increase your RTs by 17% Using Hashtags will increase your RTs by 16% Please, You, reTweet and Post to Twitter! Poor grammar aside, the 5 most reTweeted words ranked from first…

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  • How To Successfully Market Music Online

    Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an English major at the University of Missouri – Columbia. In this article, he gives musicians insight into how they can increase their fan base through online marketing.   With the advent of the Internet and the current ability of its users to share music, legally or illegally, the way artists and bands market their music has changed dramatically. The ability of an artist to expand their listening base and find more fans across the country, and even the world, has increased exponentially, but the way those fans consume their music has changed as well. Without using the Internet to their advantage, an up-and-coming artist can be hurt by its disadvantages, namely piracy. Let’s take a look at some of the more creative ways a band or recording artist can make use of online marketing. Social Media Using social media to connect with fans is a must. There is no easier way to expand your fan base and keep them updated as to what you are doing. Someone who hears your biggest song might use Shazam to…

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  • Navigating Twitter’s New Analytics

    Earlier this year, Twitter unveiled its new analytics platform, promising to give users greater insight into their social media footprint than ever before. Although marketing companies have been using SEO optimization tools for many years to analyze and increase their clients’ visibility on search engines, it has taken many years for this technology to be adapted to the social networking phenomenon. Twitter’s new software combines the best of both worlds, so to speak, by giving users free access to the most personalized analytical software on social media so they can improve their visibility online. By merging aspects of existing SEO optimization programs with modern social networking platforms, Twitter has provided users with personalized, in-depth data about their influence on Twitter and beyond. All of the data collected by Twitter is compiled in one easily navigable dashboard, and all of it can be exported into a spreadsheet for further use. Below, we’ll explore how this information can be utilized to optimize users’ experience. 1. Tweets On the analytics dashboard, the data is divided into three tabs. The first tab collects information about the user’s Tweets, Twitter’s primary avenue of communication. Similar to their previous analytics platform, Twitter’s new software tracks a…

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