Dark Social: What It Is and How To Deal With It

The Dark Ages, the dark side of the moon, fear of the dark… What do all of these references to the dark have in common?…

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5 Steps to Developing an Outstanding Brand Voice on Social Media

Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital…

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Winning the Hashtag Wars: How to Use Hashtags to Increase Your Reach and Strengthen Your Brand

Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..

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Understanding the Basics of Paid Advertising Online

We know, we know! Paid advertising brings up a lot of questions. Why pay for something when you can use so many other digital marketing…

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Catch an inside look at CES 2016 with videos from MZ’s CEO, Shama Hyder

MZ’s founder and CEO, Shama Hyder, is at the always super-cool Consumer Electronics Show (CES) in Vegas right now, and like any great digital leader,…

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The 5 Worst Digital Marketing Campaigns of All Time

In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns – and then there are the ones that…

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Learn How to Market the Zen Way with Shama

Here at Marketing Zen, our days are spent working hard and constantly corresponding with one another to ensure that our clients’ needs are met and…

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7 Tips for Increasing Twitter Engagement

If your brand is not on Twitter, you need to get on or get out. With 500 million Tweets being pushed each day between 271…

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How To Successfully Market Music Online

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an…

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Navigating Twitter’s New Analytics

Earlier this year, Twitter unveiled its new analytics platform, promising to give users greater insight into their social media footprint than ever before. Although marketing…

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