Understanding the Basics of Paid Advertising Online

We know, we know! Paid advertising brings up a lot of questions. Why pay for something when you can use so many other digital marketing…

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The Complete B2B LinkedIn Marketing Guide

When it comes to B2B marketing, it’s all about expertise.You want to demonstrate to your target audience that your company is the leader in your…

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Secrets of B2B Social Media Marketing

Across the world of B2B commerce, the popularity of social media marketing has spread like wildfire. A report published by Content Marketing Institute shows that…

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MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

SEO:You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign…

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MZ Weekly News Round-Up: Shaq on LinkedIn and Siri on Apple TV

SEO: Google launched nine new features for their Keyword Planner Tool, which will now help to break down important information in aesthetically-pleasing ways. These new…

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21 Common Questions About Social Media Marketing Answered

Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred…

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Why Your Content Isn’t Good Enough

We’re sorry to be the ones to have to tell you the cold, hard, unvarnished truth, but truth it is: your content just isn’t good…

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7 Ways to Make Your LinkedIn Profile Stand Out

So you want to make use of your LinkedIn profile as a part of your company’s overall social media marketing strategy. That’s great! Giving potential…

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Your Ultimate Guide to B2B Internet Marketing Part 1: The Top 3 Social Media Sites for B2B Marketing

Welcome to our five part series on B2B internet marketing! Over the course of our next five blog posts, we’ll be discussing how you can…

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Pink is the New Black, and LinkedIn’s Sponsored Updates are the New Facebook Ads

You know how LinkedIn has always been totally awesome for networking? For reaching out to others in your industry, giving and receiving advice, and putting…

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