Facebook Marketing

  • Facebook Marketing Hacks: Virtual Events Bypass Recent Changes

    Facebook’s recent algorithm changes have many businesses and marketers asking themselves if they should focus their social media marketing efforts elsewhere. But just because things are changing doesn’t mean that there aren’t still ways to use Facebook to market your business. One way to work around the recent changes to the newsfeed and connect with fans is to schedule a Facebook event. More Access When you create an event on Facebook, and get people to join, you’ll have more guaranteed access to that audience than you do to your regular Facebook fans. First of all, you can send out mass messages to everyone who has signed up. These are great tools for building anticipation leading up to the virtual event, and sustaining interest in your brand, now that updates are iffy. Secondly, Facebook will automatically post a reminder on your guests’ profiles on the day of the event, ensuring that your message gets through in spite of the new newsfeed filters. Keep in mind that Facebook pages can’t send out event invitations, so to get people to join, you’ll need to bring them there via other platforms. How To Proceed If you’re going to host a virtual Facebook event, you…

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  • What Is High-Quality Content?

    With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the biggest takeaways from Facebook’s latest announcements is that links to high-quality content will be given preferential placement over images and posts that don’t include links. This simple statement has set the stage for an explosion of content in the world of online marketing. Content marketing was incredibly important before, but now it’s an absolute imperative. Garnering Facebook engagement via memes or even via genuine conversations with your audience will no longer be a viable option, if your posts don’t involve links to high-quality content. But therein lies the problem. What exactly is “high-quality content?” Or more to the point, what does Facebook think high-quality content is? Other than telling us that they want to become their users’ go-to source for news, Facebook gives no specific guidelines as to what they consider high-quality. This is no Google algorithm change, packaged with advice to help marketers understand the new system. Marketers are on their own here, and will have to go through a process of trial and…

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  • How To Achieve Facebook Marketing Success In Spite Of The Changes

    Well, it’s a new year, and it looks like 2014 may just be ushering in a new era in Facebook marketing, as well. Businesses – and marketers – everywhere are panicking about the changes Facebook has made to its algorithm. It’s no longer going to be quite as easy to get your updates to show up in your Facebook fans’ news feeds – and in fact, they may not show up at all, unless marketers start shelling out the dough. Doomsday predictions abound, but what’s really going on? Is this the end of all things? Should we start stockpiling the toilet paper, and practicing our zombie apocalypse drills? Well, no. It’s a major change, and one that will affect the way social media marketers do business, but it’s far from the end of the world. As we see it, there are three major components to Facebook’s changes – and just as many ways of dealing with them. 1. Content trumps images: The first major change involves those gorgeous, eye-catching image posts everyone has been obsessed with this past year. Adding a large image to your company’s updates was a sure-fire way to get likes and engagement, and social media marketing…

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  • 17 Ways To Integrate Email Marketing With Social Media Marketing

    On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other medium, and studies have proven that email is a powerful method of driving sales. Social media marketing, by itself, is one of the very best ways for your brand to connect with an online audience – by creating communities, nurturing relationships, and building a strong network of brand ambassadors who will provide online word-of-mouth advertising for your business. Can you imagine the marketing power you’d be harnessing by integrating the two? But integration doesn’t mean simply using both email and social media in your marketing strategy. True integration means synching the two marketing channels as closely as possible, using each to link to the other, and creating a seamless experience for customers that provides all the benefits of both marketing channels – while boosting the power of each exponentially. In order to create a truly integrated online marketing strategy that takes advantage of the combined forces of email marketing and social media marketing, you’ll need to stop thinking of each of these marketing methods as…

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  • Facebook Voice Messages: A New Way To Increase Customer Loyalty

    Connecting with customers on a personal level is a vital element of any online marketing strategy. From curating segmented email lists tailored to customers’ interests, to engaging fans directly on social media, connections and relationships are the name of the game. In order to help those connections along, it’s a great idea to let customers see the human side of your business – the real people behind those products or services. Humans connect with other humans much more quickly than they can with inanimate objects or faceless companies – and they’re much more likely to feel a sense of loyalty to a human, as well. Just compare the following two scenarios. In one, you pay for a service that is delivered 100% online, without any kind of contact or communication with a person. The service is great, but impersonal, and no relationship is formed. In the other scenario, you pay for a service, and are in contact with a live human being throughout the entire process. You get to know that person by name, and appreciate their hard work on your behalf, so a real connection is made. Now, which of those two companies would you feel more of a…

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  • 18 Insanely Successful Facebook Marketing Tips

    How much time do you spend on your Facebook marketing efforts? Are you stuck in a rut, posting the same types of updates over and over again, without even paying attention to audience engagement? Do you find you’re only using Facebook to quickly share your latest blog posts, without adding much of a comment other than the title and maybe a few hashtags? Or are you spending too much time on your Facebook marketing, but still not seeing the results you want from all your hard work? These are all common problems – but we’re here to help. We’ve put together a list of 18 Facebook marketing tips that will help to make your efforts not just successful – but insanely successful! 1. Entice your fans. When you post an update announcing your latest blog post or article, don’t just give the title, or say something along the lines of:  “Here’s my latest blog post.” Intrigue your fans by referencing something within the content, without giving away too much. If it’s a numbered list, for example, you could try something like: “#14 might seem ridiculous, but it’s been proven to work.” That will pique their curiosity and make them more…

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  • 23 Ways To Use Hashtags in Your Social Media Marketing Strategy

    Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages are barely recognizable as English. Others eschew hashtags completely, deploring their use. And then there are the Jimmy Fallons and Justin Timberlakes of the hashtag world, who laugh about their love-hate relationship with them. But hashtags can definitely serve a purpose in any social media marketing strategy. The trick is knowing when and how to use them.  Use them too much, and you risk looking spammy. But not using them at all means you’re missing out on marketing opportunities galore. The key is balance and moderation. In order to demonstrate the wide variety of ways in which you can take advantage of hashtags to promote your business online, we’ve put together a list of 23 ways to use a hashtag. 1. Managing a conference: It’s a lot easier to get the word out about a conference you’re organizing if you’re able to refer attendees to a special hashtag they can use to search for updates and information. 2. Following a conference: For that matter, if…

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  • 30 Facebook Posts That Drive Engagement

    It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans, and to share content that they in turn share with their friends – in general terms, to interact with fans and, through them, engage with the wider Facebook community. But how do you get that interaction and engagement started? What’s the magical formula for an update that people will share or like or comment on? To help you prevent Facebook writer’s block, and ensure that your fan page is just hopping with activity, we’ve put together a list of 30 different types of Facebook posts that will get people engaging with your content. 1. Throw ’em the old desert island question. You know the one – if you were stuck on a desert island, which three items would you want with you? Except you’ll want to change it to fit your own industry, of course. If you were hiking up Mount Everest, which three items from…

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  • 7 Tips for Making Your Company’s Facebook Page Stand Out

    You spend a lot of time and money making sure that your company’s website is just right, don’t you? The design, the logo, the content…  Everything about it needs to project the spirit of your business, so you want to make sure you get it exactly right. But when it comes to this careful customization of online assets, many businesses stop there. When they set up their social media profiles and pages, they spend much less time and effort on making them something special, as well. They’ll set them up with a picture or two initially, and then post every once in a while. But their social media accounts don’t reflect their companies nearly as well as they could, because of that lack of care and customization. So how can you make sure that your social media pages continue the branding efforts you’ve begun on your website? By crafting them carefully to stand out from the crowd. Last week, we discussed some ways to make your LinkedIn profile stand out; today, we’ll be discussing how to create a unique Facebook page for your business. 1. First of all, provide every last tidbit of information about your business. This may seem…

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  • Pink is the New Black, and LinkedIn’s Sponsored Updates are the New Facebook Ads

    You know how LinkedIn has always been totally awesome for networking? For reaching out to others in your industry, giving and receiving advice, and putting your best foot forward in your profile? Well, now it’s just as awesome for targeted advertising. Seriously. And in some marketing situations, it may even be more awesome than using Facebook ads. Here’s the thing. When people get on Facebook, they’re there for fun. They want to catch up with their friends, upload a few pictures, have a few laughs. They’ll interact with business pages if the posts there strike them as interesting or funny, or if there’s a really good deal on offer. And they’ll click on those targeted ads if they really resonate with them. But that’s not the primary reason they’re on Facebook. When people log on to LinkedIn, however, it’s all about business. They are there as businesspeople, interacting with other businesspeople, for the purpose of expanding their businesses. Every single thing they do on LinkedIn is done with their business in mind, whether it’s discussing a hot topic in a Group or posting an update to their connections. So it makes sense that aiming targeted ads at people on LinkedIn…

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  • EdgeRank is Dead! Long Live EdgeRank! Changes at Facebook

    When the king or queen of England dies, the official announcement is made in a way that reassures people of the continuity of the monarchy: “The king is dead! Long live the king!” In other words, “Don’t worry, guys, the old king is dead, but his successor is already in charge – everything’s gonna be okay.” We think a similar announcement should have been made regarding the recent algorithm changes at Facebook. Yes, EdgeRank as we knew it is dead. But don’t panic – the monarchy will go on. EdgeRank’s successor is different and more complex, but not drastically so. The main factors for its News Feed rankings are still the same: Affinity, Weight, and Time Decay. What’s different? The addition of the Story Bumping Signal and the Last Actor Signal. Officially, this new algorithm doesn’t even have a name yet – sort of like little Prince George in the first couple days of his life. But we do already know a lot about it, because Facebook has decided that they are going to be more open about their algorithms going forward. And with that new openness will come a better understanding of how businesses can use these changes to…

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  • 5 Strategies for Rocking Social Media at a Live Event

    So you’re at a conference, gaining wisdom from the pros in your industry. Or maybe you’re one of those pros yourself, sharing your years of experience, or your new and innovative ideas, in speeches and discussions. Either way, customers will be impressed to learn of your dedication to your industry, your commitment to continued learning, and, in the case of presenters, your status as an expert in your field. What’s the best way to spread the word about your presence there, and keep all your fans in the loop about what’s going on? Social media, of course! Posting live updates from the floor can bring some of the excitement and enthusiasm of the event to your followers, letting them feel almost like they’re there, taking part in the conference themselves. And anything that boosts your customers’ excitement about your industry can only be a good thing when it comes to increased business! With that in mind, here are some tips for rocking social media when you’re attending one of these events. 1.  Get everyone to pitch in. Don’t try to do it all yourself. Whether you’re speaking, running a booth, or just trying to glean as much knowledge as possible…

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